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Business|Articles|Jan 20, 2015

Sweet Strategies for Gift Card Redemption

Nearly every nail salon, spa, and solo nail technician sells gift cards or certificates. Selling a gift card is only half of the story — you need an effective plan for turning those cards into profits.

by Patti Biro
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Business|Articles|Jan 17, 2015

20 High-Touch Ideas for a High-Tech World

In the modern retail environment of commodity services and prices, consumers will pay a premium for old-fashioned customer service. Try any (or all) of these 20 high-touch customer service tips.

by Suzette Hill, contributing editor
Nail Design|Articles|Jan 14, 2015

French Valentine From Essie

Manicurist to the stars Michelle Saunders demonstrates a lovely and simple twist on the French tip. Use Essie polish in Ballet Slippers, Fiesta, and Lollipop to get the look.

by Staff
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