Editor's note: Focus on Yourself and Your Clients, Not on the Local Drugstore
Don’t give a client a reason to leave you and do her own nails. Show her that the salon experience cannot be duplicated—no matter what product she gets her hands on.
Cyndy Drummey
Publisher
Meet Me in San Francisco
NAILS show ’97 is a show for every exhibitor or attendee who ever said they were “showed out.” T
On the Road in Boston
This salon is nestled right in the heart of higher education but retains a down-to-earth feel.
Maggie and Her Sisters: NAILS Wins 2 More Maggie Awards
NAILS Magazine brings home two more Maggie Awards to add to its collection.
On the Road: CinDe's Nail Pazzaz. Roselle, Ill.
At this bustling salon with 13 nail techs, it's all about family and "home-made" products.
You're Being Audited! One Salon Owner's Harrowing IRS Journey
If the IRS asked to examine your salon's Federal Tax returns, would you survive the audit? Read on for an account of a salon owner who thought she was doing everything "by the book."
As I See It: California Once Again Center of Controversy
Last year, the DCA indicated, among other proposals, that it might lower educational requirements for cosmetologists.
What's Happening to Mom and Pop?
Manufacturers are fond of saying that the mom-and-pop salon is becoming extinct; that there will no longer be mid-range salons, only luxury day spas and bargain salons.
On the Road: Nails Now!, Plano, Tex.
Ira Bloom does everything in a big way. Maybe it’s living in the state of Texas. Bloom owns the biggest nail salon in the country, and when it comes to business, he does not work on a small scale.
Editor's Note: It is Not an “Us/Them” Situation
The nail industry is not the place it used to be: frankly, it's harder than ever to keep a business growing and competing in today's market, not just for salons, but for manufacturers, distributors, schools, and everyone else serving the professional nail salon industry.
As I See It: You Are the Artist
We knew we were going “out there” with this month's cover concept when we decided on it but it was so strikingly different that I was concerned we’d gotten too far afield.
Editor's Note: In Any Language, Sanitation is Critical
As an industry, we endured more than a year of constant television and news reports that scared potential salon customers into thinking that they took their lives into their hands by getting a manicure.
Editor's Note:You Don't Need Hard Candy to Sell Retail Polish
Why is it that nail salons are not selling record-breaking amounts of nail polish themselves? Because they’re not trying.
NIA Board Moving Quickly, Acting Independently
What started in 1992 as an offshoot of NAILS Magazine to organize professional nail technicians and be a vehicle to provide low-cost insurance, is now a trade organization to be reckoned with.
As I See It: FDA and NMC Denounce MMA Use
Whether you call it “dental acrylic,” “porcelain,” or methyl methacrylate (its proper name), there should be no question any longer that MMA does not belong on human fingernails.
Editor's Note: the Salon of the Year Awards
The presentation of your Salon of the Year packages was magnificent, the warmth and sincerity of your essays and letters was deeply touching, and the chance to get a glimpse into your businesses and your lives was a rare and special opportunity for all of us.
Look at Us Now: NAILS Redesigns Magazine, Launches New Logo
We have redesigned our magazine, almost from cover to cover, starting with our logo. We set out to develop a logo that was contemporary, elegant, and bold, and still said it all perfectly succinctly: NAILS.