Those of us inside the nail industry are not the only ones to notice the profound effect the introduction of Shellac had in the beauty world. Advertising Age magazine has declared CND Shellac Power Polish as one of the “hottest brands” of 2011, hailing CND for revolutionizing the market with no-chip nail color. The magazine lauded Shellac for its patent-pending formula, packaging, and enticing color range.

The article quoted CND cofounder and style director Jan Arnold as saying, “Shellac has been a rocket for both CND and nail professionals because it has brought more women who didn't find value in paying for basic polish manicures back into the salon.”

Susan Nam, owner of New York City’s Polished Beauty Bar agrees: “Since I brought CND Shellac into my salon it's been a life changer. I had clients who would never wear polish on their nails or they would wear a clear coat of polish so no one would be able to notice the chips. Since CND Shellac, they have been coming in excited about putting color on their nails. It has changed their lives!”

Click here to see a complete list of the “hottest brands.”

— Judy