Massages, facials, body scrubs — clients can’t get enough. And that’s great. But did you know these standard treatments barely scrape the spa surface? New technology, reinvented techniques, and pop culture all shape the way consumers do “spa.” Spa Weekhas just released a list of the latest in emerging spa treatment trends, from holistic to glamorous.

1. Fighting Allergies. Sinus massages, breathe-easy facials, and cold and flu bath salts are just a few of the spa services you’ll be seeing this upcoming Spa Week. New treatments using Eucalyptus, humidifiers, and lymph drainage movements are just a few of the techniques being used to assist in allergy relief.

2. Bikini Glamour. Vajazzling made its sparkly splash last Spa Week, when bedazzling your bikini became the hot new standard in girly glamour. Bikini facials and post-Brazilian waxing rituals such as airbrush painting and even tattooing are now the latest in vaginal adornment. 

3. Sleeping and Dreaming. A good night’s slumber with proper REM cycles can be just as rejuvenating as a spa treatment, so one of the hottest trends emerging in the industry is a dream-worthy mix of the two that promotes better sleeping patterns. 

4. Lash Extensions. Eyelash length, thickness, volume, and darkness have gone way up on the beauty priority lists. While new drugstore and professional lash volumizers continue to crowd the lash-enhancing market, spas are poised to give women more professional lash-extending options than ever before.

5. Instant Inch Loss. The spa is becoming a go-to place to get instant, (almost) magic-like results in addition to providing long-term benefits. Colon hydrotherapy is becoming more popular as a quick, easy cleanse, and hot new medi-spa services like the 7E Treatment and Ionithermie give immediate results by targeting muscles with waveform technology.

6. Reiki and Energy Work. Energy work and holistic healing deliver health benefits ranging from injury recovery to spiritual growth. By engaging the flow of your “life force energy,” practitioners are turning spa-goers into active believers.

7. Acupuncture. The World Health Organization advocates the use of acupuncture to treat more than 40 conditions, from anxiety and other stress syndromes to musculoskeletal pain and injury.  

8. Botox on-the-go. This age-defying treatment has become so mainstream that spas are now offering it hassle-free, and even appointment-free.

9. Hot and Cold Stone Massages.  Instead of using all hot stones, this treatment includes the application of cold stones as well, adding multi-dimensional stimulation. Alternating the hot and cool stones helps every cell in the body to receive more oxygen and nutrients and encourages a more effective removal of toxins.

10. Champissage. Also known as Indian head massage, champissage has been practiced for more than 1,000 years in India and has now been interpreted as a custom ritual at many spas. Traditionally, it began as a system of family grooming, with mothers massaging their daughters’ hair with oils to encourage long, lustrous locks. Over time, it began to incorporate massage of the face neck and shoulders.

11. Everything Seaweed. Seawater and seaweed have similar mineral contents with approximately the same percentage as the human body. Because of this, seaweed wraps help detoxify the body, eliminate excess fluids, increase blood circulation and regulate hormonal levels.

12. Simply … Oxygen. Hyperbaric Oxygen Chamber Therapy dissolves oxygen in the blood plasma and all body cells, tissues and fluids at up to 10 times normal concentration — high enough to sustain life with no blood at all. Oxygenating facials are also increasing in popularity, as oxygen continues to secure its reputation as the #1 skincare essential.

— Judy