Reports coming in from Beauty Eurasia Cosmoprof in Istanbul, Turkey, show it was a successful show this year. With more than 20,000 visitors (up 15% from last year), attendees came from more than 80 countries including Iran, Bulgaria, Syria, Iraq, Italy, Greece, Lebanon, Saudi Arabia, Jordan, Libya, Germany, Russia, U.A.E, Ukraine, Morocco, Egypt, Macedonia, Romania, Turkmenistan, Kuwait, Tunisia, Serbia, and the Netherlands.

With 252 exhibitors, the response has been that the show garnered healthy interest from the big European industry players. Show organizers expect an increase in European participation in the coming years and hope to see them represent a growing share of the exhibiting companies as the show continues.

“Given the success of this year, in the future we hope to expand the presence of professionals from European countries such as France, Spain, Germany, England, and even the United States, making it a real process of internationalization,” said Aureliana De Sanctis, CEO of SoGeCos SpA.

And Mahmut ER, president of the company Ipekyolu said “BeautyEurasia is a well-established event that has taken place for six years but this year ends with a note of particular satisfaction. The growth in terms of exhibition area and such increased visitors is a clear sign that the partnership was the right move. The know-how of Cosmoprof has enabled this growth and will certainly be the engine for the development of the beauty business in the region.”

For more information about the next show, scheduled June 16-18, 2011, visit, beautyeurasia.com.

— Tim