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SEARCHLast September when I was in the UK I noticed a big trend where the toenails are completely covered in Swarovski crystals. So this year, I made sure to get some tips on doing the service,
Last September when I was in the UK I noticed a big trend where the toenails are completely covered in Swarovski crystals. So this year, I made sure to get some tips on doing the service, as well as ideas for pricing. The key is to use genuine Swarovski for a sparkle that can’t be beat.
There are several methods of application so I took elements from different ways I learned to do it and combined them to create a video and give you an idea how to create this cool look. I am excited to have added this to my salon service menu and have begun promoting it making sure to mention it is a trend from Europe and that I’m using authentic Swarovski crystals. You can vary the glitter color, stone color, and stone size from the video to customize the service even more.
Please make sure you offer this at a premium price — this is a high-end service and the crystals will set you back a bit. Keep in mind all of your clients do not have to get this service done; it is a “top shelf” service for your clients who want to spend the extra on toes that will look like they’re covered in diamonds. Personally, I will be charging $120. (I’m in a small town too, so no excuses on pricing.) As a promotion on my salon Facebook page I’ve offered a $20 gift certificate for the first five people to book the service. If you wanted to charge an even $100 for easy accounting that would be OK, but I hope to never see them less than that anywhere. I came about the $120 by taking cost into account, timing the service, and looking at the average price of having them done in Europe. I hope you like the service, have fun, and make money!
Items I used in the video:
Here I am sharing a very comprehensive and well-rounded almost back to work package of information for you from Virox (Rejuvenate) that is the complete set of materials to help you feel confident that everything is in place and ready to go, even if you are already back at work!
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This video is a really awesome resource for figuring out a reasonable hourly rate for yourself in addition to seeing the average your area can bear in service prices in some ways.
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Has all this PPE business got you down? Does it feel like it cramps your style? One way to help it cheer you up which will in turn cheer up your clients is to add some sparkle.
For those of you that like a little data with your info, here is some really interesting information from salon owner Michele Baker in Georgia. Being one of the first states to open left the salon owners to scramble to learn a lot of things on their own and many have been generous in sharing things they have figured out to help make operating in the COVID-19 world more systematic and understandable.
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