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SEARCHBusiness building is something on the minds of nail professionals new and old in some cases. After asking for blog suggestions on my Facebook page it was the most common request. With that in mind I
Business building is something on the minds of nail professionals new and old in some cases. After asking for blog suggestions on my Facebook page it was the most common request. With that in mind I will attempt to find several ideas over the course of the coming weeks and give you as much inspiration as possible.
Listening to Nail Talk Radio this past Monday, I loved the discussion Millie Haynam started about Cyber Monday. If your salon has a website with retail abilities it is a great opportunity to move retail, gift certificates, and services. Starting now to plan for what you could do next year would be a good idea.
The other half of that is Black Friday, I do not have an online shopping cart for the salon nor do I desire to work on a day when I could be with my husband on a rare day off. I did want to somehow create an offer for my regular loyal clients though. I do text confirmations of appointments so just pulled up phone numbers and sent out a “Black Friday Text” for 20% of their entire retail purchase at the next appointment before Christmas. I will let you know how it works out!
Yes those dates have passed for this year, but a lot of business building is planning in advance, so while the season and ideas are fresh in your mind start making some plans for next year.
— Holly
Here I am sharing a very comprehensive and well-rounded almost back to work package of information for you from Virox (Rejuvenate) that is the complete set of materials to help you feel confident that everything is in place and ready to go, even if you are already back at work!
Every Tuesday for the next four weeks, Holly will be doing an alcohol ink tutorial.
National Nail Tech Day is May 30, and to celebrate YOU, Virox and I would like to offer up the opportunity to win a canister of disinfecting wipes.
Join me Wednesday evening 5/27/20 for a Live chat on Facebook with Dr Spalding to get some idea of what it takes to be that level of clean and safe.
If your salon has re-opened, you may have found some challenges with wearing a face shield while working. If not, here are some tips that could help save you some headaches when you do get back.
This video is a really awesome resource for figuring out a reasonable hourly rate for yourself in addition to seeing the average your area can bear in service prices in some ways.
Have you ever heard of the stages of grief? With everything going on, we are grieving our “normal”. That means you should give yourself permission to feel the way you feel.
Has all this PPE business got you down? Does it feel like it cramps your style? One way to help it cheer you up which will in turn cheer up your clients is to add some sparkle.
For those of you that like a little data with your info, here is some really interesting information from salon owner Michele Baker in Georgia. Being one of the first states to open left the salon owners to scramble to learn a lot of things on their own and many have been generous in sharing things they have figured out to help make operating in the COVID-19 world more systematic and understandable.
Holly orders Wildflowers Nails in a Box and tries it out Live.
Holly demonstrates how to do a vertical ombre on nails with the help of Winnie Huang.
Holly shares two videos to help you practice your liquid and powder technique.
Holly and Shelena Robinson show how to make a runway rose fit for everyday.
Holly helps you practice your hard gel technique.
Holly will be doing two Instagram Lives next week on PPE.
It has been quite a while since I made a video for the e-file chronicles so an update to that seemed in order. The latest installment is removing gel-polish from an enhancement.
Holly has a jam-packed week of live talks and demos on social media!
