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SEARCHShow clients the positive side of the salon industry which consists of clean, quality services.
With all the new media attention on salons and the “shocking” revelation that cheap services are not sustainable, the opportunity to educate your guests on the difference of great service has never been more abundant.
Are you making a point to walk clients through your disinfection protocol, remind them the files are new, or show off a certificate from your latest class? Chatting about the usual bits of life is ok for a portion of the service; however, don’t miss this chance to show them the difference they are paying for when they come to you. Cheapskates will likely never be our loyal clientele if they are always looking for the lowest price no matter the cost to the salon personnel that chooses to offer it. If working in the salon is not paying the bills and supporting your family, evaluate the situation. Now is a good time to look at how busy you are and consider a price increase in October. The media is only going to focus on the shock and awe that inspire fear or pity; you need to show people the positive side of the story which is a clean, quality service that can be found with a well-educated professional for a price that is more reasonable for a sustainable living!
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Here I am sharing a very comprehensive and well-rounded almost back to work package of information for you from Virox (Rejuvenate) that is the complete set of materials to help you feel confident that everything is in place and ready to go, even if you are already back at work!
Every Tuesday for the next four weeks, Holly will be doing an alcohol ink tutorial.
National Nail Tech Day is May 30, and to celebrate YOU, Virox and I would like to offer up the opportunity to win a canister of disinfecting wipes.
Join me Wednesday evening 5/27/20 for a Live chat on Facebook with Dr Spalding to get some idea of what it takes to be that level of clean and safe.
If your salon has re-opened, you may have found some challenges with wearing a face shield while working. If not, here are some tips that could help save you some headaches when you do get back.
This video is a really awesome resource for figuring out a reasonable hourly rate for yourself in addition to seeing the average your area can bear in service prices in some ways.
Have you ever heard of the stages of grief? With everything going on, we are grieving our “normal”. That means you should give yourself permission to feel the way you feel.
Has all this PPE business got you down? Does it feel like it cramps your style? One way to help it cheer you up which will in turn cheer up your clients is to add some sparkle.
For those of you that like a little data with your info, here is some really interesting information from salon owner Michele Baker in Georgia. Being one of the first states to open left the salon owners to scramble to learn a lot of things on their own and many have been generous in sharing things they have figured out to help make operating in the COVID-19 world more systematic and understandable.
Holly orders Wildflowers Nails in a Box and tries it out Live.
Holly demonstrates how to do a vertical ombre on nails with the help of Winnie Huang.
Holly shares two videos to help you practice your liquid and powder technique.
Holly and Shelena Robinson show how to make a runway rose fit for everyday.
Holly helps you practice your hard gel technique.
Holly will be doing two Instagram Lives next week on PPE.
It has been quite a while since I made a video for the e-file chronicles so an update to that seemed in order. The latest installment is removing gel-polish from an enhancement.
Holly has a jam-packed week of live talks and demos on social media!
