The anniversary cake, a blend of vanilla and mousse-like chocolate, was stunningly pretty.

As a Long Beach resident, I’ve been to Cohiba Nightclub & Cigar Lounge before, but I’ve never been there when it’s private nail party night! That was the scene for Entity Beauty’s fifth anniversary party on Sunday. After a long day at ISSE and a trade show day yet to come, everyone — Entity employees, educators, and other notable names in the nail industry — just wanted to let loose, get some drinks, and get out on the dance floor.

Around 9:40 p.m., a beautiful anniversary cake was wheeled out and Entity’s Vicki Heller took center stage as she thanked everyone for their part in getting the company to where it is today. They’ve accomplished a lot! Here’s a quick look at the company’s past five years:

2004

September: Entity Beauty forms

2005

February: Couture Nail Studio products launch at ISSE Long Beach

May: Couture Nail Studio expands to include larger packaging and new files

October: Expands distribution into to U.K. and five European countries

2006

January: Expands distribution into Asia and the Netherlands

February: Expands acrylic product line to introduce prep products

March: Expands distribution into 23 Eastern European and Scandinavian countries

September: Introduces Success Sculpting Liquid

2007

January: Introduces Nanovive Skin Revival System

June: Introduces Enamel Collection

October: Introduces Rainforest Body Couture

2008

August: Introduces Entity One Gel Technology product line

2009:

April: Nanovive and Rainforest featured on Bravo's Life and Leisure Television

August: Expands distribution into Canada

Vicki Heller gives a short (very enthusiastic) speech during the cake cutting.

Some Entity employees and educators take a break from the dance floor to pose for this shot.

Entity educator Cyndi Van and I can’t resist a shot by the sparkly “5” that graced Entity’s trade show booth.

Make sure to wish Entity a happy anniversary at the next show!

—Sree