Facebook and other social networking sites are a terrific way to market your salon. Learn more about this free (and environmentally friendly, as the National Association of Eco-Friendly Salons & Spas (NAEFSS) points out, since it doesn’t involve paper promotions) marketing opportunity during a free webinar on Wed., Oct. 19. Social media coach and strategist, Kathy Sipple, will show you how to make Facebook a smart and sustainable part of your marketing strategy.

The webinar will cover:

> Best practices for smart Facebook marketing
> Why Facebook marketing = green marketing
> Tips and tools for creating effective campaigns
> Efficiency tips for managing your page

This workshop will be presented live and will also be recorded to share with those who cannot attend live. You may dial in for audio only or use an Internet connection to view the accompanying visuals being referenced. Questions? Contact Kathy at kathy@mysocialmediacoach.com or call (219) 462-0600. This free event is sponsored by the National Association of Eco-Friendly Salons & Spas.

Although there is no charge to attend this event, space is limited — please register to reserve your spot today at https://www2.gotomeeting.com/register/820960898

— Sree

Monthly Calendar spotlights one upcoming event that nail techs and salon owners may find useful to their business. To have your event considered for next month, leave a comment below or e-mail details to managing editor Sree at Sree.Roy[at]bobit.com. View our complete online calendar listing here.