A new business development e-book titled Building Your Clientele in 6-9 Months: A 360º Guide to Generating Income is available on the NSI website to help nail technicians across the globe. The e-book contains numerous tips, insights, and ideas to kick-start a new nail business or invigorate an existing one. NSI is making the book available — free of charge — to any professional nail technician who is registered on their website, www.nsinails.com.

Some subjects that are covered in the e-book are:

• Grassroots marketing efforts to gain new clients

• Promotion ideas and tips

• E-marketing and social media

• Client retention

“We are fulfilling our commitment to nail technicians to provide the highest level of education, not just on products and application techniques, but also on business-building methods and skills,” says Jessie Burkhardt, director of marketing and communications. NSI has plans to publish more e-books in the near future — all available in the Nail Lab section of the NSI website, where a wealth of educational information can be found.

— Judy