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Pass the Santa this Holiday Season

Salon consultant (and NAILS blogger) Bryan Durocher has suggested a fun way to turn clients’ enthusiasm and loyalty into retail sales. He suggests holding a “Pass the Santa” contest with your staff. Each time a staff

by NAILS Magazine
December 4, 2009
1 min to read


Salon consultant (and NAILS blogger) Bryan Durocher has suggested a fun way to turn clients’ enthusiasm and loyalty into retail sales. He suggests holding a “Pass the Santa” contest with your staff. Each time a staff member retails a product, a Santa figurine comes to their station or treatment room. Each time a product is sold by another staff member it moves with the next sale. Have a specific time to end the contest each day and whoever has the Santa at that time wins $10. Clients will buy product because they want their service provider to win the game, he says.


— Judy

Topics:Business
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