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SEARCHJanuary tends to be a time when the salon life slows down just a smidge, at least when compared to the insanity of December. This makes it the perfect time for you to put together a
January tends to be a time when the salon life slows down just a smidge, at least when compared to the insanity of December. This makes it the perfect time for you to put together a marketing plan for the year. What changes do you plan to make this year, and how will you integrate them into your business?
Valentine retail and marketing should already be in place with Easter, Mother's Day, and Father's Day spinning in your mind. Putting together a loose game plan now can really make your life easier as the year goes by. Make sure to integrate your specials and changes into your social media. Fun pictures of retail items or gift certificates with gift options are great on social media to give spouses or family of your clients gifting ideas.
Orders for winter holiday retail should generally be placed in September or October, so having plans for what you want to do now can make those decisions easier when they come around. How about client gifts for year end? Looking at some of the options for that now gives you plenty of lead time to not need things like rush processing or express shipping.
As artists and creative minded people, it's really easy to forget that you are also a business professional, so here is a reminder not to let that boring business side of things get away from you!
— Holly
Here I am sharing a very comprehensive and well-rounded almost back to work package of information for you from Virox (Rejuvenate) that is the complete set of materials to help you feel confident that everything is in place and ready to go, even if you are already back at work!
Every Tuesday for the next four weeks, Holly will be doing an alcohol ink tutorial.
National Nail Tech Day is May 30, and to celebrate YOU, Virox and I would like to offer up the opportunity to win a canister of disinfecting wipes.
Join me Wednesday evening 5/27/20 for a Live chat on Facebook with Dr Spalding to get some idea of what it takes to be that level of clean and safe.
If your salon has re-opened, you may have found some challenges with wearing a face shield while working. If not, here are some tips that could help save you some headaches when you do get back.
This video is a really awesome resource for figuring out a reasonable hourly rate for yourself in addition to seeing the average your area can bear in service prices in some ways.
Have you ever heard of the stages of grief? With everything going on, we are grieving our “normal”. That means you should give yourself permission to feel the way you feel.
Has all this PPE business got you down? Does it feel like it cramps your style? One way to help it cheer you up which will in turn cheer up your clients is to add some sparkle.
For those of you that like a little data with your info, here is some really interesting information from salon owner Michele Baker in Georgia. Being one of the first states to open left the salon owners to scramble to learn a lot of things on their own and many have been generous in sharing things they have figured out to help make operating in the COVID-19 world more systematic and understandable.
Holly orders Wildflowers Nails in a Box and tries it out Live.
Holly demonstrates how to do a vertical ombre on nails with the help of Winnie Huang.
Holly shares two videos to help you practice your liquid and powder technique.
Holly and Shelena Robinson show how to make a runway rose fit for everyday.
Holly helps you practice your hard gel technique.
Holly will be doing two Instagram Lives next week on PPE.
It has been quite a while since I made a video for the e-file chronicles so an update to that seemed in order. The latest installment is removing gel-polish from an enhancement.
Holly has a jam-packed week of live talks and demos on social media!
