Are you a NASCAR fan? Erin Cruz, the president of Arcadia, Calif.-based Sensuous Solutions, is betting that many of you are. Cruz is sponsoring the gas for an entire season for a King Taco Super Truck that races at the Toyota Speedway of Irwindale. Show up there tomorrow and you might just catch a glimpse of the Sensuous Solutions logo splashed across the truck’s tailgate as it speeds past.

“The truck is owned by a group of friends who call themselves Team 9 Motorsports,” she says. “When I heard they were looking for sponsors I jumped on the opportunity to promote my business and product line in front of a different demographic and also in my own neighborhood. It turns out that a lot of female race fans are in the salon and spa industry, so why not put my name in front of them at one of their favorite pastimes?” The driver, 20-year-old Connor Cantrell, has been racing since he was 8. Right now, he stands in third place overall after the first race of the season.

Sensuous Solutions is the maker of First Step Sanitizing Pedicure Soak and other sanitizing and disinfecting manicure and pedicure products.

— Judy