Tangerine Tango, a spirited reddish orange, was just named by the Pantone Color Institute as the Color of 2012.

“Sophisticated but at the same time dramatic and seductive, Tangerine Tango is an orange with a lot of depth to it,” said Leatrice Eiseman, executive director of the Pantone Color Institute. “Reminiscent of the radiant shadings of a sunset, Tangerine Tango marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow to form a high-visibility, magnetic hue that emanates heat and energy.”

A winner in cosmetics because of its versatility, Tangerine Tango is a bit exotic, but in a friendly, non-threatening way. Pantone suggests adding a sultry flair to lips, cheeks, and nails with Tangerine Tango. An unexpected eye shadow color, Tangerine Tango is a complementary opposite that flatters blue or green eyes. When paired with brown eyes, it brings out an amber cast.

Over the past several years, orange has grown in popularity and acceptance among designers and consumers alike. A provocative attention-getter, Tangerine Tango is especially appealing in men’s and women’s fashion.

I personally am ready for Tangerine Tango nails. What do you think? Will your clients be sporting this color in 2012?

—Sree