American International Industries (AII)  has just rebranded its GiGi line of wax and skin care, and had a press lunch to celebrate its launch. The branding team at AII has been planning GiGi’s makeover for about a year, and their hard work has really paid off. Me and Viet Salon associate editor Kim Pham, were invited to the lunch-time unveiling.

The new packaging has a modern, clean look compared to the older brand imaging, and the products still offer high-quality waxing and skin care formulas. There were a number of editors in attendance from different beauty industry magazines, as well as Gabriela Davi-Khorasanee, who is the editor-in-chief for the blog  M.I.S.S.: Eyes to the Sky, Ears to The Street. The blog features articles on everything from fashion to beauty products, as well as new technological gadgets and other new trends in culture.

I even got a chance to try out a Crushed Grape paraffin dip at the hands of AII consumer relations and marketing specialist Sarah Spagnola. Spagnola is also a licensed esthetician and did a great hand massage before the paraffin dip.

Director of public relations and marketing, Anne Moratto (left) introduced GiGi’s new brand packaging with AII international educator Elham Jazab, and thanked the individual team members who helped work on the redesign.

President and CEO of AII Zvi Ryzman also got up and talked about how proud he was of the AII team and how rewarding it is to work in the beauty industry and help others.

AII international educator Elham Jazab did waxing demonstrations.

— Tim