MENU
SEARCHAre you making plans for 2012 yet? Hopefully somewhere in the haze of holiday services your marketing wheels have been spinning. I plan to hit you with different ideas throughout January as well as asking for
Are you making plans for 2012 yet? Hopefully somewhere in the haze of holiday services your marketing wheels have been spinning. I plan to hit you with different ideas throughout January as well as asking for your help!
Branding is a big buzzword that should mean something to all of you, whether you choose to use a manufacturer to brand your salon or your own logo or tagline. I have been working on branding for many years and it continues to evolve. My dream is that any nail tech that sees a turtle with think warm thoughts about nails. ;)
This year’s branding goal is clothing. I have been considering a uniform top of some sort in a few different colors for work. What do you wear to work? Is this a good time for a change or does what you do work for you? Why or why not? Have any of you tall and fluffy techs found a quality source of nice uniform tops? The closest I seem to be able to get via Google is a scrub top and those are short. I'm hoping to find something in the 30- to 34-inch length range.
I am not interested in the hassle of my own product line, especially when the salon is my side job from education and not my primary. I've considered a private label Chapstick just for fun and easy marketing though. I let the products I already use do their branding thing for me and just tie us together. What are you doing? How's that working for you? Are any changes needed? When was the retail last dusted?
What are your branding plans for 2012? How do you plan to make yourself more recognizable by what you do or what you do it with?
— Holly
Here I am sharing a very comprehensive and well-rounded almost back to work package of information for you from Virox (Rejuvenate) that is the complete set of materials to help you feel confident that everything is in place and ready to go, even if you are already back at work!
Every Tuesday for the next four weeks, Holly will be doing an alcohol ink tutorial.
National Nail Tech Day is May 30, and to celebrate YOU, Virox and I would like to offer up the opportunity to win a canister of disinfecting wipes.
Join me Wednesday evening 5/27/20 for a Live chat on Facebook with Dr Spalding to get some idea of what it takes to be that level of clean and safe.
If your salon has re-opened, you may have found some challenges with wearing a face shield while working. If not, here are some tips that could help save you some headaches when you do get back.
This video is a really awesome resource for figuring out a reasonable hourly rate for yourself in addition to seeing the average your area can bear in service prices in some ways.
Have you ever heard of the stages of grief? With everything going on, we are grieving our “normal”. That means you should give yourself permission to feel the way you feel.
Has all this PPE business got you down? Does it feel like it cramps your style? One way to help it cheer you up which will in turn cheer up your clients is to add some sparkle.
For those of you that like a little data with your info, here is some really interesting information from salon owner Michele Baker in Georgia. Being one of the first states to open left the salon owners to scramble to learn a lot of things on their own and many have been generous in sharing things they have figured out to help make operating in the COVID-19 world more systematic and understandable.
Holly orders Wildflowers Nails in a Box and tries it out Live.
Holly demonstrates how to do a vertical ombre on nails with the help of Winnie Huang.
Holly shares two videos to help you practice your liquid and powder technique.
Holly and Shelena Robinson show how to make a runway rose fit for everyday.
Holly helps you practice your hard gel technique.
Holly will be doing two Instagram Lives next week on PPE.
It has been quite a while since I made a video for the e-file chronicles so an update to that seemed in order. The latest installment is removing gel-polish from an enhancement.
Holly has a jam-packed week of live talks and demos on social media!
