The organizers of Cosmoprof North America are partnering with the Fashion Institute of Technology (F.I.T.) in New York City. F I.T. is the State University of New York’s most fashion-forward university, and the only college in the United States to offer both bachelors’ and masters’ degrees dedicated to Marketing Cosmetics and Fragrances. 

This collaborative effort will not only highlight the school’s forward thinking but will help to launch the careers of four very talented, inspired, and industry-minded students from the undergraduate program. 

In its inaugural year, the participants will have the opportunity to attend the show as the first-ever Cosmoprof Trend Scouts. While being given unrestricted access to the show floor, the Scouts will tour the show and speak with exhibitors to discover new product launches and show specials. They will then report on their findings via posts on Twitter and Facebook, giving the entire industry access to these new gems. 

Those posts will also be shown in real-time at the main entrance to the show floor, helping attendees to identify the “at the moment” trends, as well as new or existing companies that they should meet with. 

Cosmoprof North America 2010 will take place July 31 through August 2, 2011 at the Mandalay Convention Center in Las Vegas, Nevada.  For more information, visit www.cosmoprofnorthamerica.com.  

—Tim