Cuccio Naturalé and Star Nail International CEO Tony Cuccio took a trip to San Jose, Costa Rica, in December to motivate and inspire more than 600 people. A combination of nail technicians and those interested in beauty industry careers listened as Cuccio gave in-depth information about the status of the industry and the methods they should be using to make more money with their services through add-ons and retail. 

“In a country where the average annual salary is $4,000, the turnout was tremendous and shows me that the desire to learn and earn is there,” says Cuccio. “And that’s one of the reasons I continue to do these seminars. The potential to make money in this industry is limited only by lack of knowledge. I’d like to help change that as it benefits all of us on a larger scale. People need resources for success, and I help point them in the right direction through my experiences.”

— Judy