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SEARCHHave you started mapping out your year for marketing yet? I’m working on mine and trying to decide if I want to do things seasonally, quarterly, or bi-monthly. I’m leaning toward bi-monthly and creating my own
Have you started mapping out your year for marketing yet? I’m working on mine and trying to decide if I want to do things seasonally, quarterly, or bi-monthly. I’m leaning toward bi-monthly and creating my own special times instead of following traditional holidays. It seems like a good idea to do something a little different each time, maybe fluctuating between services, online media, and retail. Over the weekend I’m hoping to perfect the plans as they need to be rolled out next week to cover what’s left of January and the whole of February if I’m going to work bi-monthly. What are some things you have done in the past or are planning to do this year or in the future? I will share what my brainstorming is leaning toward on Monday, I’ve got a polish drive, online media special, and some retail-related gift card plans in mind. Have a great weekend!
— Holly
Here I am sharing a very comprehensive and well-rounded almost back to work package of information for you from Virox (Rejuvenate) that is the complete set of materials to help you feel confident that everything is in place and ready to go, even if you are already back at work!
Every Tuesday for the next four weeks, Holly will be doing an alcohol ink tutorial.
National Nail Tech Day is May 30, and to celebrate YOU, Virox and I would like to offer up the opportunity to win a canister of disinfecting wipes.
Join me Wednesday evening 5/27/20 for a Live chat on Facebook with Dr Spalding to get some idea of what it takes to be that level of clean and safe.
If your salon has re-opened, you may have found some challenges with wearing a face shield while working. If not, here are some tips that could help save you some headaches when you do get back.
This video is a really awesome resource for figuring out a reasonable hourly rate for yourself in addition to seeing the average your area can bear in service prices in some ways.
Have you ever heard of the stages of grief? With everything going on, we are grieving our “normal”. That means you should give yourself permission to feel the way you feel.
Has all this PPE business got you down? Does it feel like it cramps your style? One way to help it cheer you up which will in turn cheer up your clients is to add some sparkle.
For those of you that like a little data with your info, here is some really interesting information from salon owner Michele Baker in Georgia. Being one of the first states to open left the salon owners to scramble to learn a lot of things on their own and many have been generous in sharing things they have figured out to help make operating in the COVID-19 world more systematic and understandable.
Holly orders Wildflowers Nails in a Box and tries it out Live.
Holly demonstrates how to do a vertical ombre on nails with the help of Winnie Huang.
Holly shares two videos to help you practice your liquid and powder technique.
Holly and Shelena Robinson show how to make a runway rose fit for everyday.
Holly helps you practice your hard gel technique.
Holly will be doing two Instagram Lives next week on PPE.
It has been quite a while since I made a video for the e-file chronicles so an update to that seemed in order. The latest installment is removing gel-polish from an enhancement.
Holly has a jam-packed week of live talks and demos on social media!
