Top fashion designers, beauty experts, and manicurists at Mercedes Benz Fashion Week (NYFW) selected Zoya Nail Polish to complement fall 2009 looks. With over 300 long-wearing fashion shades — Zoya Nail Polish is the new color of fashion!

Highlights from Zoya’s backstage presence include:

Rachel Roy (February 12, 2009)

As the official nail care sponsor for the Rachel Roy show, all of the models wore Zoya in Tasha (often referred to as the “perfect nude nail polish” by editorial manicurist Jackie Saulsbery).

Ohne Titel (February 13, 2009)

Upcoming, futuristic, fashion label Ohne Titel (designed by Flora Gill and Alexa Adams) worked the NYFW runway with lot of black sculptural pieces, draping, sky-high shoes (by Cesare Paciotti) and nude nails (by Zoya Nail Polish). Avant garde fashions’ favorite manicurist Jackie Saulsbery used Zoya in Gretchen and Dea to provide the collections perfect nude nail.

Toni Maticevski (February 15, 2009)

For the second season in a row Zoya Nail Polish was proud to sponsor the Toni Maticevski line. New York’s Altman Building housed the Aussie’s sixth trip to fashion week where the couture designer’s take on fall 2009 was all about fashion fantasy blends. Inspired by the Baroque masters, the mixed fabric textures and unexpected detail combinations (including sequins, metallics, sheers, and custom beadwork) along with a unique layered nail polish look gave the show an ethereal feeling. The show’s creative director, Dhav Naidu had manicurist Skyy Hadley and her As You Wish Spa team layer Zoya’s Collette over Yasmeen to create the sexy, murky nail color effect.

Tory Burch (February 18, 2009)

Targeted at women of all ages with an eye for the wearable “street looks” of today, the Tory Burch show delivered and featured a nude Zoya nail. At the designer’s request, manicurist Jackie Saulsbery and her assistants kept the nails classy, natural, and ultra shiny.

Leanne Marshall (February 19, 2009)

Cheered on by many previous competitors and fans, TV’s “Project Runway” alum (and winner!) Leanne Marshall presented her first solo fashion collection for NYFW and “carried on” with her signature layering in this unique and lovely showing. The nail look featured was golden (Zoya Nail Polish in Richelle) — selected by Leanne Marshall and manicurist Jackie Saulsbery to enhance the charcoals, bronzes, and vivid purples that dominated the collection.

— Hannah