Super Soak-Offs
Soaking off faster than a speeding bullet while staying stronger than a locomotive, these soak-off gels will have clients believing you’re the Wonder Woman (or Superman) of nail techs in no time at all.
The Power of Pink
Breast cancer has touched nearly all of our lives. This October, you can raise awareness while you raise funds to battle this powerful disease. Check out these special promotions offered by your nail manufacturers to aid in the fight.
How to Remove a Stain (Polish Preview: Fall 2009)
A modern spin on the classic 1950s “how to be a better housewife” tips, we’ve got you covered in common stain removal. And to put the final twist on it, we present you with a myriad of coffee, red wine, and lipstick stains all made out of this fall’s new polish collections.
Happy Birthday, Barbie!
This year an American icon turned 50. And to help celebrate Barbie’s big day, we asked nail techs to honor her in their art. Cheers to you, Barbie, you look as good as ever!
The Ultimate Nail Tech Toolkit
“Toolkits” don’t always have to include hammers, pliers, and screwdrivers. NAILS presents the ultimate guide to implements specifically for nail techs, plus a handy list of manufacturers that will help you complete your own collection.
Enter the Holidays Retail Ready
Manufacturers have come out with a ton of new products for this upcoming holiday season to help techs and owners increase a little on retail and get a boost in a tough year. Here’s a sampling of what’s out there.
NAILS Readers' Choice Awards 2009
So what are your favorite products? We’ve tallied the votes and are happy to announce the winners of the 2009 NAILS Readers’ Choice Awards.
Spring 2010 Nail Trends from Fashion Week
Matte finishes, moon manicures, metallics, and nudes made up an exciting nail scene at New York Fashion Week, which took place September 10-17. This gallery is an expanded version of the article in the February 2010 issue of NAILS Magazine.
Matte is the New Black
Once relegated to men, a matte finish is now being touted by women everywhere as a fresh, edgy, and confident style. The lack of glossiness increases the impact of the polish color itself, letting it “wow” without any distractions.
Products by Nail Techs, For Nail Techs
Proving that necessity is indeed the mother of invention, these nail techs have created a wide array of products that are perfect for the salon. This gallery is an expanded version of the article in the January 2010 issue of NAILS Magazine.
NAILS 2010 Cover Tech Contest: Double the Fun
With the voting for this year’s winning cover tech image too close to call, NAILS has done something it’s never done before: We ran two different covers for the same issue. Some of you received an issue featuring black and pink striped nails on the cover and some of you got a blue and green plaid design. In either case, you’re enjoying the handiwork of Julie Kandalec of Jenniffer & Co. in Mentor, Ohio.
by Judy Lessin
Spring 2010 Color Trends from the Pantone Institute
Designers bring splashes of sunshine to the runway for spring 2010. Vibrant brights add a sense of excitement to the color palette, while practical neutrals provide a safety net for cautious consumers. “Now more than ever, women are vigilant when it comes to spending,” said Leatrice Eiseman, executive director of the Pantone Color Institute. “Instead of reinventing their wardrobe at the start of each season, consumers want pieces to complement what they already own. Pairing a bold color with a basic piece or freshening up their look with bright accents addresses the need for practicality, as well as fun.”
Spring Polish Preview 2010: Out with the Old, in with the Bold
BIG. BOLD. BRIGHT. COLOR. That’s what we thought when we opened the 2010 spring polish collections. This season’s new nail colors are the brightest, boldest, most vibrant hues we’ve seen in years.
Budding Gels
As gels increase in popularity, manufacturers plant a wider variety of color gels into their lines so techs can match the different seasons. From pastel pinks to bold blues and pretty purples in-between, here’s a sampling of the latest spring gel collections.
Nail Art Gallery Launch Party and BeautyTech Networking BBQ
On Sunday, June 6, 2010, BeautyTech (www.beautytech.com) and NAILS Magazine partnered for a very special networking event bringing together close to 200 nail techs to meet new friends, catch up with old friends, and win a ton of great prizes.
Fall 2010 Nail Trends from Fashion Week
Greige, variations of the moon manicure, and gritty textured nails were the hot nail looks on the runways at New York Fall Fashion Week, which took place last spring. This gallery is an expanded version of the article in the September 2010 issue of NAILS Magazine.
Just My Type: Catering to These Four Common Client Types
Get the down low for how to cater to four common client types — the glamour girl, control freak, escapist, and eco-conscious client — with nail styles, colors, services, and more that are fine-tuned to the needs of each.