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In The Know|News|Feb 28, 2011

Sun Savvy

Marie Claire chatted with Shiseido Makeup Artistic Director Dick Page about the beach-chic looks he created at some of the season’s hottest runway shows. “We want the girls to look like they just came back from L.A.,” Page told the mag. Try OPI Nail Lacquer in Y’all Come Back Ya Hear? to get in on the beach babe look.

In The Know|News|Feb 27, 2011

Back in Black

Over 68 percent of Glamour.com reader’s told the magazine that black nail polish is still a “do.” Glamour agreed and said that the glamorous color is still too hip to stop wearing.

In The Know|News|Feb 26, 2011

Bargain Buys

Essence’s Beauty Obsessions for February include fun nail stickers under $15 with a variety of fun prints and colors. The magazine recommends lacy designs to add a little sex appeal to fingertips.

Nail Design|Products|Feb 25, 2011

Soulful Collection

SpaRitual’s Soulful collection has lush, shimmering shades that have been carefully designed by polish color experts for superior shine, dry time, and coverage.

Business|Articles|Feb 25, 2011

Get Your Clients to Wear More Nail Art

As many techs struggle to get clients to take the plunge and dare to wear art on their nails, Tara Deck, owner of Tara Lea Esthetics in Chetwynd, British Columbia, Canada, can boast that 85% of her clientele wear nail art all the time. She credits her success with creating unique designs for each individual.

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In The Know|News|Feb 25, 2011

Powered Up

Harper’s Bazaar showcases the best beauty trends from the runway, including standout nails in bright shades of sweet orange and juicy pink.

In The Know|News|Feb 24, 2011

Shade Swap

Redbook’s models make the switch between red and pink lips and nails for a fun experiment in the mag’s February issue. For sweet pink nails, try Essie Nail Polish in It’s a Cinch, or Duri Nail Polish in Pure Red for scarlet tips.

In The Know|News|Feb 23, 2011

Making the Switch

Whether you’re a fan of pink or red, Redbook recommends veering from your tried-and-true color for a taste of the other side. If you’re weary of making a big change, toenails are a great place to test out an unfamiliar color, according to the mag. CND’s Colour in Girlie Pink and Rouge Red are perfect choices for taking that first step.

Business|Articles|Feb 22, 2011

Tony Cuccio on Nail Talk Radio

CEO of Cuccio Naturalé and Star Nail Tony Cuccio, along with Elaine Watson, vp of marketing and sales, sat in with Nail Talk Radio's Athena Elliott and special guest host Millie Morgan Haynam on January 30th, 2011. The discussion covered the history of the nail industry and where it is headed, as well as advice on how techs can further their skills and business to continued success.

In The Know|News|Feb 22, 2011

Texas Star

In Rebook magazine’s "Pretty Smart" section, OPI’s Texas Collection is a top pick for guaranteed sexiness. Apply two coats of OPI’s candy-apple red shade in Big Hair…Big Nails for a bright look that’s anything but subtle.

In The Know|News|Feb 21, 2011

Precious Purples

Redbook’s 20 Under $20 section highlights shimmery, royal purple as the perfect pre-sandal season shade. Try deep purples with a silver shimmer to get the passionately purple look.

In The Know|News|Feb 20, 2011

Pearls Are In

Shape spotlights celebrity manicurist Tom Bachik and why pearly polishes are all the rage with his A-list clientele: “They look good on any skin tone,” he tells the magazine. To wear the pearly trend, try using shimmery pearl shades on short, oval-shaped nails.  

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