Nails
MenuMENU
SearchSEARCH

Business

Reader to Reader: Are DIY nail products good or bad for the professional industry?

May 13, 2011

Bad bad bad. When consumers buy these products and use them without any professional training they don’t learn proper technique, application, or maintenance. They risk ruining their nail beds or someone else’s and can pass infections from one person to the next (if they are providing the service to someone other than themselves), not to mention risking their own personal health! They have no clue as to what to watch for. I don’t even like the idea of full-coverage DIY nails because they can rip away the nail beds. I think they should only have access to basic nail files, polishes, etc.
Bobbi Morgan
Liquid Sun Nails, Prince Rupert,
British Columbia, Canada

There are two reasons I feel they are bad. First of all it takes away from my income. That’s the greedy side of me that rarely shows. Secondly, DIY nail products make the average Jane think she knows everything there is to know about nails. Unfortunately, the consumer is not fully educated on all the diseases and disorders of the nail. I worry they will harm themselves or others due to lack of information.
Melissa Fuge
The Foxy Lady, Klamath Falls, Ore.

One thing we have to remember is that if stores sell DIY nail product kits, then people may well give them a try. And they will always make a mess of it and realize we are not just some air-headed bimbos who sit pretty painting nails. We are qualified and do our jobs properly! I think a lot of hairdressers must feel the same way, but they are still very much in business and so are we.
Judy Archibald
Manchester, England

When I was a teenager I bought DIY products, developed a passion for nail care and nail enhancements, and now over a decade later I share my passion with potential nail care professionals as a nail instructor.
Toyia Brown
Rivertown School of Beauty, Columbus, Ga.

The average consumer and/or unlicensed professional who tries to do nails at home doesn’t really scare me as far as business goes. Clearly, they’re not who I want as a customer in my salon (although I would love to change their perspective). Unfortunately, there are just too many enhancement products available to the public. Without education, damaging results occur. Guess who gets the bad rap? The entire nail industry. I do not enjoy hearing the horror stories from somewhere else, but I look at it as part of my job to educate anyone who sits at my table. So get ready for an earful if you slam my industry.
Robin Jones
Robin’s Nest Professional Nail Care,
London, Ohio

There’s nothing wrong in doing some DIY to the nails as long as the instructions are followed properly. It gives us ladies time to experiment and some time to ourselves! I started out this way and it led me to my career, which I love. Nothing is as good as the real thing though — DIY products are not the best quality and they make you realize what a good job nail techs do. So it’s very good for us because we have skills and passion that the DIY products can never touch. Clients know a good professional service when they get one and always come back (especially after experimenting themselves, even with nail polish).
Cheryl Wigley-Douce
Laid’eez Salon & Spa, Derby, England


Illustration by Ajay Peckham

More FAQ

How can I cut costs and finally make a profit?

I’ve been doing nails for almost two years and have built a decent clientele. The only problem is, I did the math and over 50% of my income is going back into nail products. I’m using top-of-the-line brands and disposable files. How can I cut costs and finally make a profit? I know our prices are too low as well, but we are trying to stay competitive. Any advice?... read more

How should I deal with a customer who cancels four hours before her appointment?

How should I deal with a customer who cancels four hours before her appointment? I have a client who has done this to me on several occasions. Should I require payment up front from now on? Or a deposit? Or get her to book on the day? Or fire her?... read more

As a mobile tech, how do I ensure I get paid?

I have a question about working as a mobile tech. When clients book group events or nail parties, how do you go about getting deposits and payments? Have you ever traveled to a client’s house and they were unable to pay? What did you do?... read more

How can I get my more conservative clients and businesswomen clients to try nail art?

How can I get my more conservative clients and businesswomen clients to try nail art?... read more

How do you handle a client who constantly tries to correct you or tell you what to do?

How do you handle a client who constantly tries to correct you or tell you what to do? Things like: “Don’t I need a base coat?” “Did you put two coats on?” or “You need to go over that again!” I’ve done nails for a long time and I know what I’m doing.... read more

How Do I Guide an Uncomfortable Conversation Into a New Direction?

How do you turn a conversation with a client in a new direction when it’s going into uncomfortable or negative territory?... read more

What should I do differently with male clients?

I’m starting to get more and more male clients. I am wondering how long a manicure for a man should last and how to price it? Also do you have any recommendations on what else I can do to give them an extra masculine sense of comfort?... read more

Q&A with Patti Biro of Patti Biro and Associates

Q: Im a solo nail tech. What’s the best way to dip my toe into selling retail without a huge cash outlay to start with? And what should I sell? ... read more

Should I Use Punch Cards?

I recently started working at a high-end salon and I’m looking for marketing ideas. Should I do punch cards? I can’t do “refer-a-friend” because I don’t have consistent clients yet. We are already doing social media.... read more

Should I start requiring a nonrefundable deposit for special-time appointments?

I want to start requiring a nonrefundable deposit for special-time appointments. My posted hours are 9 a.m. to 8:30 p.m. by appointment only. I am ridiculously flexible with my schedule, and let people book earlier and later if they can’t get in during normal hours. Recently, I had a 7:30 a.m. no-show! She was supposed to get services totaling over $100, and I forfeited holiday plans to accommodate her. She comes every two weeks, so I can’t lose her, but this is the second time she’s no-showed. What should I do? And how would I go about informing current clients of the new policy on off-hour deposits? ... read more

What are reasonable terms for a non-compete contract?

Q: I live in a small town with two other nails-only salons that are not reputable and a lot of full-service salons that don’t do much with nails. I’ve been working for over six months now and just got asked to sign a non-compete contract. I’m curious about the terms of a normal non-compete agreement. The one they are asking me to sign is for three years with a 50 mile radius, which seems excessive.... read more

What do you charge a client with super long nails?

What do you charge a client with super long nails? I have a client who gets acrylics with gel-polish on top. Her nails are triple the length of the average client. I feel like I’m using almost a full bottle of gel-polish and at least double of all the other product. And she never tips. How would you charge? And if I charge her more, how do I tell her?... read more