Nails
MenuMENU
SearchSEARCH

Business

Reader to Reader: What do you talk about with male clients?

May 1, 1998

I find that conversations with my male clients are very similar to the ones I have with my female clients. We usually discuss the manicure procedure and at-home maintenance. We may find that we have similar interests, such as owning a business, or we may talk about their kids, or the latest movies. I always try to fish for what interests my clients have and go from there. I also have men’s magazines for them to read in the waiting area to make them feel more comfortable. – Donna Rodriques, Alley Way Nails & Tanning, Stroudsburg, Pa.

With most of my male clients, their wives, daughters, or girlfriends are my clients as well. We usually talk about their family and what has happened since their last appointment. We talk about upcoming special events and even talk sports once in awhile. I try to stay away from discussing politics because that can usually lead to trouble. – Kathleen Collado, Nails By Kathy, New Rochelle, N.Y.

It’s rather easy to talk to male clients. We either talk about sports, their job, or home life. It’s pretty much the same conversations I have with my female clients. – Jacquie Hart, Show Girl Nails and Hair, St. Louis, Mo.

When I first started doing nails, Make clients intimidated me, mostly because I didn’t know what to talk about. However, after servicing a few male clients, we found some subjects of interest: current events, local new, movies, sports, travel, work, and family lives. To my surprise, most of them are interested in my work and how to take care of their nails. Now I look forward to my male clients as much as I do my female clients. – Mary Mooney, Outer Image Studios, Scottsdale, Ariz.

I always talk abut their career. Chances are if they come in for a manicure, they are in the business world and are proud of what they do for a living. I also ask if they have any hobbies, such as motorcycling or working out. Most men have a favorite hobby and go into great detail talking about it, so there is never an awkward silence. After I get to know them better, I’ll inquire about their personal life. I ask all of my clients questions because I want to get to know them better, but I try to keep the friendship on a client-to-nail technician level. One rule: Everything that my clients tell me is confidential. – Diane LaQuet, Nirvana Hair and Nail Salon, O’Fallon, Ill.

Generally, I let them lead the conversation, which is what I do with all of my clients. They’re just people after all. – Judy Michaels, Malibeautique,  Malibu, Calif.

More FAQ

How can I cut costs and finally make a profit?

I’ve been doing nails for almost two years and have built a decent clientele. The only problem is, I did the math and over 50% of my income is going back into nail products. I’m using top-of-the-line brands and disposable files. How can I cut costs and finally make a profit? I know our prices are too low as well, but we are trying to stay competitive. Any advice?... read more

How should I deal with a customer who cancels four hours before her appointment?

How should I deal with a customer who cancels four hours before her appointment? I have a client who has done this to me on several occasions. Should I require payment up front from now on? Or a deposit? Or get her to book on the day? Or fire her?... read more

As a mobile tech, how do I ensure I get paid?

I have a question about working as a mobile tech. When clients book group events or nail parties, how do you go about getting deposits and payments? Have you ever traveled to a client’s house and they were unable to pay? What did you do?... read more

How can I get my more conservative clients and businesswomen clients to try nail art?

How can I get my more conservative clients and businesswomen clients to try nail art?... read more

How do you handle a client who constantly tries to correct you or tell you what to do?

How do you handle a client who constantly tries to correct you or tell you what to do? Things like: “Don’t I need a base coat?” “Did you put two coats on?” or “You need to go over that again!” I’ve done nails for a long time and I know what I’m doing.... read more

How Do I Guide an Uncomfortable Conversation Into a New Direction?

How do you turn a conversation with a client in a new direction when it’s going into uncomfortable or negative territory?... read more

What should I do differently with male clients?

I’m starting to get more and more male clients. I am wondering how long a manicure for a man should last and how to price it? Also do you have any recommendations on what else I can do to give them an extra masculine sense of comfort?... read more

Q&A with Patti Biro of Patti Biro and Associates

Q: Im a solo nail tech. What’s the best way to dip my toe into selling retail without a huge cash outlay to start with? And what should I sell? ... read more

Should I Use Punch Cards?

I recently started working at a high-end salon and I’m looking for marketing ideas. Should I do punch cards? I can’t do “refer-a-friend” because I don’t have consistent clients yet. We are already doing social media.... read more

Should I start requiring a nonrefundable deposit for special-time appointments?

I want to start requiring a nonrefundable deposit for special-time appointments. My posted hours are 9 a.m. to 8:30 p.m. by appointment only. I am ridiculously flexible with my schedule, and let people book earlier and later if they can’t get in during normal hours. Recently, I had a 7:30 a.m. no-show! She was supposed to get services totaling over $100, and I forfeited holiday plans to accommodate her. She comes every two weeks, so I can’t lose her, but this is the second time she’s no-showed. What should I do? And how would I go about informing current clients of the new policy on off-hour deposits? ... read more

What are reasonable terms for a non-compete contract?

Q: I live in a small town with two other nails-only salons that are not reputable and a lot of full-service salons that don’t do much with nails. I’ve been working for over six months now and just got asked to sign a non-compete contract. I’m curious about the terms of a normal non-compete agreement. The one they are asking me to sign is for three years with a 50 mile radius, which seems excessive.... read more

What do you charge a client with super long nails?

What do you charge a client with super long nails? I have a client who gets acrylics with gel-polish on top. Her nails are triple the length of the average client. I feel like I’m using almost a full bottle of gel-polish and at least double of all the other product. And she never tips. How would you charge? And if I charge her more, how do I tell her?... read more