Nails
MenuMENU
SearchSEARCH

Business

Reader to Reader: What do you talk about with male clients?

May 1, 1998

I find that conversations with my male clients are very similar to the ones I have with my female clients. We usually discuss the manicure procedure and at-home maintenance. We may find that we have similar interests, such as owning a business, or we may talk about their kids, or the latest movies. I always try to fish for what interests my clients have and go from there. I also have men’s magazines for them to read in the waiting area to make them feel more comfortable. – Donna Rodriques, Alley Way Nails & Tanning, Stroudsburg, Pa.

With most of my male clients, their wives, daughters, or girlfriends are my clients as well. We usually talk about their family and what has happened since their last appointment. We talk about upcoming special events and even talk sports once in awhile. I try to stay away from discussing politics because that can usually lead to trouble. – Kathleen Collado, Nails By Kathy, New Rochelle, N.Y.

It’s rather easy to talk to male clients. We either talk about sports, their job, or home life. It’s pretty much the same conversations I have with my female clients. – Jacquie Hart, Show Girl Nails and Hair, St. Louis, Mo.

When I first started doing nails, Make clients intimidated me, mostly because I didn’t know what to talk about. However, after servicing a few male clients, we found some subjects of interest: current events, local new, movies, sports, travel, work, and family lives. To my surprise, most of them are interested in my work and how to take care of their nails. Now I look forward to my male clients as much as I do my female clients. – Mary Mooney, Outer Image Studios, Scottsdale, Ariz.

I always talk abut their career. Chances are if they come in for a manicure, they are in the business world and are proud of what they do for a living. I also ask if they have any hobbies, such as motorcycling or working out. Most men have a favorite hobby and go into great detail talking about it, so there is never an awkward silence. After I get to know them better, I’ll inquire about their personal life. I ask all of my clients questions because I want to get to know them better, but I try to keep the friendship on a client-to-nail technician level. One rule: Everything that my clients tell me is confidential. – Diane LaQuet, Nirvana Hair and Nail Salon, O’Fallon, Ill.

Generally, I let them lead the conversation, which is what I do with all of my clients. They’re just people after all. – Judy Michaels, Malibeautique,  Malibu, Calif.

More FAQ

What’s the best way to recruit techs for a new salon?

I’m opening a new nail salon and am having a hard time finding nail techs besides myself. How did you find yours? I’ve tried Craigslist, cosmetology schools, and beauty supply stores. Any suggestions? — Jen McClain, owner, Completely Polished (www.completelypolished.com), Cranberry Township, Pa.... read more

What low-cost extras do you provide that clients perceive as having a high value?

A complimentary glass of wine, an extra-long foot massage … these are the small gestures that keep clients coming back — and sending their friends to your salon. We asked techs: What low-cost extras do you provide that clients perceive as having a high value?... read more

Should the salon owner do nails herself?

Should the salon owner do nails herself ?... read more

Services For Teenagers

I’ve gotten requests from a few moms to add services for teenagers to our menu. I don’t mean the “little princess” 12 and-under service, but the 14 to 18 set. Their input has been that they will get their nails done more often, but can’t justify the full, luxury spa experience. I’ve been thinking about doing a “teen night” each week with really basic mani/pedi options (no massage, no callus care, etc. — just shaping, light cuticle work, polish and lotion application) that focus on trendy colors and options for spirit manis in school colors, etc. What do you think is the best way to address this demographic?... read more

How do you react to negative feedback?

Reader to Reader: How do you react to negative feedback about your business on social sites like Yelp and Facebook? Do you respond publicly or privately?... read more

Starting a Salon

I’m just about to graduate from esthetics school in Canada. I would like to open a small salon that focuses mainly on pedicures. I’m at a loss as to where to start, beginning with what products to use. I would like to offer at least two different product lines. I would like my pedicures to make a difference (detox, make feet feel relaxed and smooth and happy). Any suggestions?... read more

Is it Better to Buy?

Is it better to buy?... read more

Will gel-polish cause traditional polish to become obsolete?

Will gel-polish cause traditional polish to become obsolete?... read more

Do Nail Techs Really Need Resumes?

Do Nail Techs Really Need Resumes?... read more

What’s the most unusual place you did nails?

From funeral homes to a Swedish castle to the great outdoors — those are just some of the places you’ve done nails for your clients. We asked readers to tell us the most unusual place they did nails.... read more

I’m an employee on commission and I’m paying for product. Is this fair?

I’m an employee working on commission. My salon has us pay for the product that we use. If, say, we charge $25 for a fill, they deduct $3. Then we get 50% commission on $22 instead of $25. So pretty much we only get 40% in total since 10% is taken off the top to begin with. On a busy day my product costs can be more than $25, so basically I am not getting paid for an hour I worked and one service I did. Is this a common practice and do you think it’s fair?... read more

Do I have to have a website in addition to my Facebook page?

I’ve got a Facebook page that I’m pretty active on, but I don’t have a website for my nail business. Do I really need a website?... read more