Business

What low-cost extras do you provide that clients perceive as having a high value?

December 30, 2013

I always provide a complimentary UV-cured top coat for my clients. This keeps their nails shining until they see me for their next appointment.

Rachael Waggoner
Dazzlin Digits 3D Nails, Lakewood, Colo.

When I do pedicures, I keep a pack of disposable razors handy. That way, when I get a client who has a lot of hair on that big toe, I can just gently shave it off. And believe me, that little finishing touch makes a world of difference on their pretty new pedi.

Amy Payne
Cutting Corner Salon, Tecumseh, Mich.

If time permits I may do free nail art. The clients get a little treat and I get to introduce different art to them. I also treat them to paraffin, warm towels, warm lotions, and extra-long massages — just little things to let them know they are special and appreciated. But the number-one extra that every client receives: going above and beyond the sanitation requirements. I think this is what my clients perceive as the highest value.

Lydian Flash
Austin, Texas

We offer complimentary coffee, tea, and lattés from our Keurig and a biscotti treat on the side. We also rarely charge for repairs and we always have hand lotion on hand for after a nail service. For birthdays, we surprise the clients with either a complimentary Cotton Candy Hand Treatment, a detox foot soak and massage, or a mini facial cleanse.

Teresa Heppenheimer
Tee’s Nail NV, Kitchener, Ontario, Canada

I clean my clients’ gorgeous rings, earrings, and necklaces. When I’m finished making their hands awesome, it’s a nice touch for their jewelry to sparkle!

Shannon Bess
Shear Style, Beckley, W.Va.

I give a free small bottle of Solar Oil and paraffin dips.

Wendy McCall Bailey
Nails by Wendy, Huntersville, N.C.

Topics:customer service client retention

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