From the makers of Jessica Cosmetics comes the new “By Jessica” novelty line of adorable polishes and displays. A fresh display and bottle shape will be released every 30 days, so get them while you can. For October, purchase the Trick o’ Treat retail display, which comes with four different polishes in jack-o-lantern shaped bottles. This line is intended for sale at both professional salons and over-the-counter direct to consumers. The company is keeping its Jessica line for professionals only, and making its Jessana line an over-the-counter line.