
Online Reviews Are the New Word of Mouth
Elizabeth Kraus offers four tips to encourage clients to leave reviews and beef up your online presence.

Elizabeth Kraus offers four tips to encourage clients to leave reviews and beef up your online presence.

The Nail Hub's Elizabeth Morris talks about professional liability insurance: Being a beauty service provider comes with its pitfalls. More people are sued by their clients than you think, and some of it is based on the simplest unintentional accidents.
Guest contributor, Elizabeth Morris offers insight on turning followers into clients.

As seen on Periscope: NAILS Magazine senior editor Beth Livesay interviews Morgan Taylor’s Morgan Haile, Taylor Daniel, and lead manicurist Danielle Candido about the concept, planning, and execution of the nails for Zero + Maria Cornejo NYFW A/W 16. Follow us on Periscope (@nailsmag) for a behind-the-scenes look into our world.

As seen on Periscope: NAILS Magazine senior editor Beth Livesay talks about the nail looks for NYFW A/W 16 Jeremy Scott with lead manicurist Miss Pop. Follow us on Periscope (@nailsmag) for a behind-the-scenes look into our world.

Elizabeth Morris at The Nail Hub demonstrates the two main methods for achieving full glitter nails. She also shows her preferred method that makes for a smooth and beautiful nail without all the mess.

Go backstage with NAILS' senior editor Beth at NYFW A/W 2016.

The Nail Hub's Elizabeth Morris shows a few different techniques to remove your 3-D art safely and effectively

Artistic Notes on Nails: Elsbeth Schuetz helped us send out some holiday cheer with liquid stone poststamp nails for our December 2015 cover.

Elizabeth Morris shows how to sculpt a nail extension using gel. "With the right process, your gel will work for you, not against you," Morris says.

Elizabeth Morris shows how to add a Swarovski crystal cluster atop a gel nail.

Elizabeth Morris shows how to properly apply a nail form for both normal nails and bitten nails. You can use nail forms on bitten nails and here's how.
Chyvawn Nasbeth, Gel Nails by Chyvawn, Saskatoon, Saskatchewan, Canada
Elizabeth Christian, Tan Lines Nails & Hair, Saint Albans, W.Va.
Beth Albrecht, Nails by Beth, Kitchener, Ontario, Canada

Aki Kohno of Two Brown Eyed Girls in Los Angeles, worked with NAILS senior editor Beth Livesay to create a negative space neon design for summer.

With no nail bars or pedicure chairs in sight, it may be hard to believe Va-Va Varnish is a nail salon instead of a posh living room. The unique layout stems from what owner Elizabeth Morris liked and disliked as a salon customer.