Get Him in the Door & Keep Him Coming Back for More

The same marketing techniques and business practices that have successfully lured women to your salon can be easily adapted to attract male clients. The key is to lay a foundation that supports long-term client care and has him feeling comfortably taken care of.

The Promise of Fiberglass

While acrylic has been around the longest, there will always be clients who choose not to have acrylic nails. Fiberglass is one way to answer their needs – and keep them as customers.         

From Start-Up to Success [what I learned in my first two years]

Twinsburg, Ohio-based Natural Beauty Salon was established November 9, 2001. As we enter our third year of business, I celebrate, reflect, and never stop moving forward.

Offer Convenience With a “Bridal to Go” Program

Zano Salons co-owner Nick Provenzano didn’t feel the salon was capturing as much bridal business as it should. After months of research, Zano launched Bridal to Go.

One Thing at a Time

So it turns out that I cannot multitask. Which, as most of you probably know, is pretty rough since life has a way of piling up projects on you that all seem to need to be

Empire’s Future Professionals Focus on Success

Designed to jump-start beauty professionals’ careers with an infusion of energy, education, and enthusiasm, Empire Education Group’s Future Professionals Expo — which took place in Hershey, Pa., in May — is the largest trade show, expo, and competition event of its kind in the country

Keeping the College Crowd Polished

Market your services to students and turn them into loyal clients. Read on for tips from salons who've successfully brought students in--and kept them coming back. From advertising in the school paper to participating in sorority events, there's more than one way to go about it.

Comparison-Shop Before You Buy

While promotion may sound costly, Derek Crowe says that budget is the last aspect of a campaign salon owners should address.

Making the Move to Mobile

It’s easy to be a mobile tech when the only challenge is packing your supplies and driving to a client’s home, but what if you want a multi-service mobile spa? We spoke to women who made the plunge to find out how they got started.