On My Mind: Creating Client Loyalty
I've been thinking a lot about loyalty lately. Specifically, what makes clients loyal to certain salons or certain nail techs. Are you creating client loyalty?
by Hannah Lee
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SEARCHMENUSEARCHI've been thinking a lot about loyalty lately. Specifically, what makes clients loyal to certain salons or certain nail techs. Are you creating client loyalty?
OPI just posted this great video to their YouTube page to show you what the new Katy Perry and Serena Williams colors look like and how to apply the Shattered top coat. It really does dry
CND’s Jan Arnold knows a thing or two about fashion. She’s been pushing the marriage of nails and fashion for years. And thanks in large part to all of her hard work, nails are now a
On the heels of its already-successful polish collection collaborations with Justin Bieber (the collection sold out at Wal-Marts around the country in just a few short weeks), Katy Perry, and Serena Williams, OPI has announced that
Recently Deer Park, N.Y.-based nail technician Patricia Yankee, who is also Dashing Diva’s executive technical educator did the nails for her friend Chrisette Michele’s new music video, “Goodbye Game.” Yankee told us that she was so
We’ve written a lot recently about The Beauty Bus Foundation, a non-profit organization committed to enhancing the quality of life for terminally or chronically ill individuals and their caregivers with free in-home beauty treatments. That’s because
Well, it’s official. Like we mentioned a month ago, Coty Inc. announced today that it has entered into an agreement to purchase professional nail product giant OPI Products. Coty was created in Paris in 1904 by
Nail polish manufacturer Color Club has partnered with Amethyst Jeans to give away some great holiday gift bags. Go to http://www.facebook.com/amethystjeans to enter to win. (While you're on Facebook, you can also sign up to be
Earlier this year I visited The Painted Nail in Sherman Oaks, Calif. (You can read my On The Road here.) A cozy, shabby-chic salon located on busy Ventura Blvd., is fronted by owner Katie Cazorla (an
A sign that lifts my spirits is that as I write this, the September issues of all of the consumer fashion magazines just came out and they are bigger than I’ve seen them in the last few years.
According to reports yesterday from news site Bloomberg, OPI is in advanced talks to sell itself to a beauty care company or private equity firm for as much as $1 billion. We’ve heard these rumors before so
First Justin Bieber and now Katy Perry? Other than being international pop stars, what to do the two have in common? They both have nail polish lines coming out. Katy’s mini-collection from OPI will debut in
Nicole by OPI (the line named after OPI founder George Schaeffer’s daughter) has signed a deal with teen heartthrob Justin Bieber. The six-color collection, titled One Less Lonely Girl, will include glitters and bright primary colors.
Like most of you I got a little tired of hearing about the recession so I stopped writing about it for a while, but because of a recent report it’s back on a lot of people’s
Meet the newest member of the Young Nails family: Wilbur, Habib Salo’s 5-month-old French bulldog. Apparently after posting his picture on the Young Nails Facebook page a few months ago, he now has his own avid
I get Dashing Diva’s monthly e-mail newsletter, Diva Dialogue, and it’s always got some good business tips, interesting fashion trends, and helpful technical and product info. This month there was a good social networking piece that
Some states, like North Carolina, require salons to post their inspection scores where consumers can see them. While I’m not necessarily a proponent of more rules and regulations for the nail industry, I do believe that since most salons are already being inspected, why not post the grade?