Let Your Salon Be the Place to Be
Nail techs must think outside of the box to do business in 2013 and beyond. One way we’ve done this is by opening up the salon to hold different events.
by Maisie Dunbar
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Nail techs must think outside of the box to do business in 2013 and beyond. One way we’ve done this is by opening up the salon to hold different events.
The Beyoncé Cosmetology Center, founded by pop superstar Beyoncé and her mother and business partner, Tina Knowles, is an exciting addition to nonprofit drug rehabiliation facility Phoenix House's Career Academy. It is a fitting way for Beyoncé and her mother to give back together, as Tina Knowles worked as a hairstylist for many years, and a young Beyoncé would even "perform" for customers in the salon. In this video, Tina Knowles speaks about the project.
The ROB|B OPI Concept Salon in Studio City, Calif., has been awarded a LEED Silver Certification, as established by the U.S. Green Building Council and verified by the Green Building Certification Institute. LEED is the nation’s preeminent
This month we asked nail techs: What was the biggest obstacle in opening your salon and how did you overcome it?
Should you establish a no-talking zone at the salon for clients who just want to zone out?
Reading the stories about why these exceptional people got into the nail business and what keeps them going reminded us all what we love about the nail business: It’s about working with people, doing something you love, and making other people feel good.
Bartenders have barbacks, helping to keep glasses clean and bars well-stocked, and hair stylists have assistants, helping to clean and prep the hair for styling, so what about nail techs? Can hiring cosmetology students or new graduates as assistants help your salon make more money?
The nails industry is one business segment that is not seeing a shift toward “DIY” (doing it yourself) to save money. Instead, sales for store-bought polishes and removers have declined and the purchase of professional nail salon services has gone up.
While some may think the glamour of Hollywood is artificial, Jessica Vartoughian knows her celebrity clients are 100% au naturale when it comes to their nails.
Stephanie Jordao offers henna tattooing as a unique service alongside working on her clients' nails.