Mobile Marketing
How do you attract clients when you have no storefront to draw them in? Target marketing, networking, and a little creativity can help mobile nail techs expand their businesses.
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How do you attract clients when you have no storefront to draw them in? Target marketing, networking, and a little creativity can help mobile nail techs expand their businesses.
In this video from the NAILS Troubleshooter series, LaShaun Brown-Glenn, a U.S. business development manager and trainer for Alessandro, shows how to apply a nail tip enhancement on nail biter clients.
New York-based salon software firm Digital Right Brain (DRB) has released SalonPOS for free.
Artistic recently launched its Rock Hard Liquid-and-Powder Kits for creating natural looks, crisp smile lines, or customizable nail art.
College students are a new and interesting demographic for nail salons to target.
Being asked to “check in” is something most of us associate with busy airports, over-filled suitcases, and holidays abroad. But it is becoming an increasingly important marketing tool for salons, thanks to new services from Internet giants like Google and Facebook.
Learn how to properly apply GelColor by watching this video from OPI.
Ever dream of leaving the four walls of your salon behind to forge your own path? Mobile businesses and home-based salons offer alternative career opportunities — and challenges.
Editor Hannah Lee discusses the importance of both positive and negative feedback.
Ever dream of getting out from behind the desk? Changes in the service industry have opened new opportunities to techs who want to stay in the business, but who crave variety in their environment.