Host a Botox Bash at Your Salon

You don’t have to own a medical spa to host a Botox party.

There’s No Biz Like Nail Biz

Movie stars get their polish put on one finger at a time, just like the rest of us.

Q&A: Capturing the College Crowd

I am near a college campus. What is the best way to market to this group? Steve Gomez, Milady: The best way to market to this group is to make your business fun and affordable. This doesn’t

Protect Your Eyes in Style

Nail Spex are clever, hand-designed safety glasses that trendy and fun. 

CND Shellac Top Coat Winners Announced

Five techs will receive a CND Shellac Alluring Trilogy Top Coat set after leaving comments about what they love about being a nail professional.

Training Grounds: How Trang Nguyen Became a Competitive Powerhouse

What does competition mean for the country’s top nail competitors and their salons?

How to Create a Buzz About Your Salon

Ready to snag publicity for yourself and your salon? Armed with effective PR tools and a lot of determination, you can create a media buzz that helps draw new clientele.

Publisher's Note: Pay Special Attention to Client's Needs

Too often the minor things, the miscellaneous details can mean the big difference in the way your customers view you and your salon.

What’s the Biggest Obstacle to Your Success?

While you’re looking for the perfect tech, the perfect tech is looking for the perfect salon! Know what makes your salon great so you can set yourself apart from other spas. How do you advertise? What’s your reputation in town? Do you have a niche clientele? Do you pay for and attend networking events/shows/training classes? Do you offer staff team-building opportunities — even if it’s a casual get-together one night a month? What benefits do you offer?