Meet the Media at Community Events
"Go to where the media is!” says Nanette Miner, a small-business marketing expert and co-author of the book, 101 Media and Marketing Tips for Salon Owners, Stylists and Managers.
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SEARCHMENUSEARCH"Go to where the media is!” says Nanette Miner, a small-business marketing expert and co-author of the book, 101 Media and Marketing Tips for Salon Owners, Stylists and Managers.
Being your own boss is a rewarding choice, but it takes commitment and perseverance. Seasoned techs offer tips to help you succeed.
According to reports yesterday from news site Bloomberg, OPI is in advanced talks to sell itself to a beauty care company or private equity firm for as much as $1 billion. We’ve heard these rumors before so
Whew! That last assignment was a challenge! Did you print your before and after collages on photo paper, cardstock, or regular paper, slide them into page protectors and add them to your notebook? This assignment is
The new Ginger + Liz Colour Collection has already become popular with celebrities.
Like most of you I got a little tired of hearing about the recession so I stopped writing about it for a while, but because of a recent report it’s back on a lot of people’s
I get Dashing Diva’s monthly e-mail newsletter, Diva Dialogue, and it’s always got some good business tips, interesting fashion trends, and helpful technical and product info. This month there was a good social networking piece that
Universal Companies’ education program — Advance with Education — offers targeted topics to cover the needs of industry personnel, from business owner/manager to nail technician, skin care professional, or massage therapist. Spas may choose from a wide range of webinar classes or workshops held across the U.S.
“Why give away your time for free when you can be charging for it?” asks Elaine Watson, Star Nails’ global education director and vice president of marketing and sales.
We know we should be saving for retirement — or taxes, or that vacation — but often we can’t seem to find a way. A free service called Auto-Save from Integrity Payment Systems automatically deducts a pre-determined amount each time a client pays with a credit card and deposits the amounts into an interest-bearing, no-minimum savings account.
State inspectors have the ability to strike fear into salon owners, but listen closely and you will find opportunity ... even in a less-than-perfect rating. How states handle inspections (or a lack of them) is as varied as the colors clients choose.
Welcome to assignment #2 in the creation of your Nail Notebook! How did your cover turn out? Did you have fun exercising your creative muscles outside of nails? I have seen pictures of some amazing covers
It is exciting to see all the excitement about the Nail Notebook project! I have had lots of requests for more specific instructions on creating a cover, so for those of you who prefer a little
Editor’s Note: Bussey, Iowa-based nail tech and educator Holly “Fingernailfixer” Schippers has started a project call the Nail Notebook. Over the course of the next few months, she’s going to walk you through the creation of
A new business development e-book titled Building Your Clientele in 6-9 Months: A 360º Guide to Generating Income is available on the NSI website to help nail technicians across the globe. The e-book contains numerous tips, insights,
With social networking, manufacturers’ advertising, and insider support, techs can be in the perfect position to catch the momentum when a wave of national attention sweeps over our industry. Are you poised to harness the power of the consumer press the next time there’s big news in our industry?
I got a chance to visit Young Nails headquarters during its recent training and education seminar. The four-day event had a great turnout, with many new techs trying out to become full-fledged mentors for the Young