Websites Worth Watching: Sweet Nail
Sweet Nail’s video testimonials make stars of the salon’s clients while they sell the services in a low-key yet professional way.
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SEARCHMENUSEARCHSweet Nail’s video testimonials make stars of the salon’s clients while they sell the services in a low-key yet professional way.
Have you ever dreamed of leaving the industry to get a “real job”? Techs who have tried it share their stories of how they came to realize their first love is their true love. They also share the challenges they encountered when they returned after an absence.
Whether you’re gearing up for a holiday shindig, want to throw your first (or 10th) client appreciation party, or will be welcoming clients to your new salon with an open house, we’ve got you covered with these ideas to be the best hostess ever.
Millie Haynam, a small business strategist, trainer, speaker, and writer with more than 30 years of beauty industry experience shares her knowledge in a new book.
With so many social media outlets at your fingertips, it’s easy to market yourself these days. But you still need a plan — and it needs to be a good one. Industry coach and consultant Bryan Durocher of Durocher Enterprises offers the following bits of wisdom to make sure you’re not just spinning your wheels.
Modern Salon's September 2012 issue discusses why the nail business, which has grown significantly since last year, is a smart one for hair salons to be in.
More than 20 salons in the greater Boston area participated in the first-ever Salon Week event in April, servicing hundreds of clients
In just two years, Pinterest has amassed more than 10 million users. With a record like that, it’s a place where salons should consider developing a presence.
Wix is a do-it-yourself website builder for creating and customizing your own web presence — website, Facebook page, and mobile site.
With the explosion of nail art, nail artists are expanding their creativity into the field of photography. Here are tips on how to capture the best shot.
Editor Hannah Lee explains what nail techs should practice, outside of just doing nails, that can help their careers.
With the sudden rise of brush-on gel-polish bringing many new customers into salons, it seems nail techs are seeing fewer tried-and-true acrylic customers. With new products on the market, traditional acrylic users now have more options to choose from, but there is still a seat at the manicure table for them.
If you’re frustrated by the amount of work it takes to develop and deliver an exceptional site, you can let The Nail Superstore do the work for you with its new Salon Web Template.
WebOpenings.com is a marketplace that assists salon and spas in booking those open appointments that would otherwise go unused.
Scheduling on your website is more convenient for clients, and 70% say they’d rather make appointments online than pick up the phone, according to the folks at online appointment setting company Full Slate.
Learn how to create a nail identity, build relationships, let others help you, and be selective in your marketing efforts.
You want to market to clients but can’t figure out how to get the most bang for your buck. How do you make the most of all the advertising mediums open to you?