
Marketed-to-Men Nail Polish
According to Cosmopolitan, certain polish brands are starting to market lines catering to men. For example, EvolutionMan's lacquers have the tagline "for the no-nonsense rebel inside all of us."
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According to Cosmopolitan, certain polish brands are starting to market lines catering to men. For example, EvolutionMan's lacquers have the tagline "for the no-nonsense rebel inside all of us."








Alessandro International CEO/founder and style director Silvia Troska gives an exclusive interview to NAILStv about why this is the right time to bring the German-based brand to the U.S., the innovative new peel-off gel-polish Striplac, and other nail products from the company. Read more about Alessandro's product line in our article: Top European Brand Comes Stateside
The new Ginger + Liz Colour Collection has already become popular with celebrities.
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OPI’s GelColors are easily applied like traditional nail lacquers and are flash LED UV-cured in a total of four minutes (almost four times faster than standard gels).
April Ryan uses regular hard gels — clear, white and cover pink, to do her own nails. "For a new set you can make nails matte, don't file them too much, and use a buffer or soft file," she says.
Kick off the summer in style with Orly’s Tiki Time Collection, a modern twist on classic primary colors.