OPI Expands Advertising Horizons
InStyle magazine now features monthy full-page ads of the Rocky Mountain polish collection.
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InStyle magazine now features monthy full-page ads of the Rocky Mountain polish collection.
The attraction of light-cured products is that you do away with solvents, says one manufacturer.
Rebecca Byrne was passing a nail salon in the local mall when an idea popped into her head. Stopping, she gathered the courage and went in to ask the nail technician if she could put acrylics on her bitten-down nails to help her grow them out.
Nothing is more sublime than an OPI Grand Canyon Sunset.
Suzi Weiss-Fischmann, executive vice president and artistic director of OPI Products, worked in the fashion industry for 10 years in manufacturing, design, and style. This month, she has asked to respond to some common questions she hears in her frequent travels to nail salons across the country.
OPI announced its new fall polish colors, called the Rocky Mountain Nail Lacquer Collection
Clean up discolored nails quickly and easily
There is no such thing as a nail technician who hasn’t had at least one idea for a better way to run her business, Meet five nail technicians turned inventors who actually acted on their ideas, with tremendous results.