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Nail Design|Articles|Feb 1, 2007

What Women Want (and are buying)

Women want to be a better version of themselves. They’re looking for products that will transform them, but they’re also looking for a great deal. At a recent trade show, The Benchmarking Company’s Alisa Marie Beyer presented these findings, found via a survey conducted by her beauty marketing research firm. Read on to find out what else the study showed — and how you can use it to your advantage.

Business|Articles|Jan 1, 2005

Changing with the Times

The nail industry is ever-evolving. Nail veterans give us their take on the changes, both good and bad, they’ve witnessed firsthand and how they’ve grown throughout the years.

Business|Articles|Sep 1, 1994

Where Is Everyone Going?

Is a migrating workforce threatening the future of the nail industry? Or is it only a case of the strong surviving? A NAILS survey reveals what temptations and frustrations motivate nail technicians to leave the industry.

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