Sweet Treats

Lorena Marquez uses Entity One Color Couture to create delicious 3-D treats.

Winter Shades

Essie gets into the spirit of winter with these delicious new nail lacquers inspired by holiday sweets.

Lights Lacquer Introduces Winter 2021 Collection

From beauty YouTuber KathleenLights' line, this holiday collection features six festive creamy candy-coated shades.

(Color) Block Party

Hand & Nail Harmony decked out guests at retailer Alice and Olivia’s color denim preview party with Gelish Color Block Manicures.

Goldilocks and the Three Polish Bottle Sizes

OK ... so we all know by now that I have chosen to fully embrace the miracle of gel polish. In that giddy way that we all once embraced buying product — back in the day,

Editor's Note:You Don't Need Hard Candy to Sell Retail Polish

Why is it that nail salons are not selling record-breaking amounts of nail polish themselves? Because they’re not trying.

Cute Cupcake 3-D Acrylic Nail Art by Lacy Hood

Nail tech Lacy Hood creates her first-ever nail art tutorial video, with the encouragement of NAILStv. In the video, she shows how to create an easy 3-D cupcake design (complete with a rhinestone "cherry") using INM and EZ Flow acrylics.

A Pink and White Technical

Clients love the unpolished perfection of pink and white, and are willing to pay more for it.

Day 170: Abstract Neon Nail Art

Yamika Sanchez, Nail Candy Salon, Cleveland