Another Salesman

As a sole proprietor with no staff other than my own little lonesome, I find myself in an uncomfortable no-man’s land place when it comes to running my business like a business. Things like marketing budgets

Homing in on Hair Removal

Summer’s almost here. Are you ready for the influx of clients who will want to be waxed, tweezed, and threaded of unsightly hair in time for their beach vacations? NAILS provides the information you need to consider supplementing your menu with this easy add-on service — for this summer’s clients and beyond.

4 Tips for Opening a Nail Salon

Reflecting back over the last year, it amazes us how much we have accomplished with a tiny budget. Not once have we regretted opening Polish Salon, and the future is starting to look good because we

Cater to Media VIPs

“If you’re just getting started working with your local media, a VIP card is an excellent tool to put in the hands of local newspaper and magazine editors, TV program segment producers, hotel concierges, etc.,” says Sharon Esche of Esche & Alexander Public Relations.

Marketing Help, Please!

Have you ever asked yourself: How involved am I in my salon marketing plan? I am sitting here brainstorming and I must say, I get headaches just thinking about nails, so I swap roles and let

Clever Nail Art Displays

If you’ve got the nail art talent, flaunt it. These displays get clients talking — and purchasing — nail designs.

How to Make a Shadowbox to Display Your Nail Art

This display will make your nail art look like art fit for a museum.

Conversation Starters

“I had the purses made as a way to advertise and start conversations,” says Geneva Holcomb of Imagio Salon and Spa in League City, Texas, who created two custom Miche Bags that boldly proclaim her love of the nail industry.

Gift Certificate Anxiety

This is the time of year when visions of gift certificate sales dance in our heads. It's so easy to write out one of those little beauties and hand it over in exchange for some fat