Earn Client’s Trust, Earn Client’s Dollars

By advising clients on WHY products will help maintain their nails, you may find that "sales" isn't so hard after all. 

Texture Polishes

Effects the Touch Collection by Jessica Cosmetics is a new dimension of polish that puts the art of textures and illusions at your clients’ fingertips.

Year of Yes Collection

Say yes to taking risks and the wonder of feminine mystique with Mischo Beauty’s Spring collection, Year of Yes Collection. 

How to Launch Your Product

If you’re a nail technician there’s no shortage of goals that can be accomplished in this industry. Some technicians dream of winning competitions or taking on celebrity clients. But for others, the dream is to launch a successful product. Take it from those who have done this before, a great idea doesn’t necessarily translate into a smooth debut. Learn from these professional case studies what it takes to sell your invention to your peers with maximum impact. 

Eyeglass Cases

It’s nice to have an extra sunglass or eyeglass case in case one goes missing, or just for some variety. Display cute cases that catch the eye, and your grateful client may remember that she has unprotected frames in her oversized bag.

Dr. Vivian Valenti of VB Cosmetics on Good Morning Arizona

Dr. Vivian Valenti, creator of the UV topcoat, Dazzle Dry, and Be Silky, interviewed on Good Morning Arizona, on June 15, 2008.