Classic Blue Nail Color for 2020

Pantone named Classic Blue the Color of the Year for 2020. Here are some blues to offer your trendiest clients for the coming year.

On My Mind: The Future of Beauty

When it comes to nail products, the link between professional and consumer is undeniable. I have been to several industry events that catered to both pro and consumer, but recently I attended FounderMade Discovery, an event geared solely toward the future of consumer beauty, wellness, and food.

Alicia Keys Wears Neon French Manicure to Latin Grammys

For Alicia Keys’ appearance at the 2019 Latin Grammy Awards, celebrity nail artist Dawn Sterling created an on-trend pink and green neon French manicure using OPI GelColor.

Try Out the New Soap Bubble Nail Art Trend

This fun new nail trend uses bubbles made from dish soap and water to create a cool effect over gel-polish and chrome or foil. See some of our favorite examples of this trendy nail art and learn how to create it yourself.

ORLY Introduces Arctic Frost Winter 2019 Collection

ORLY’s new winter collection is inspired by an arctic wonderland.

How to Create a Black Hole Effect With 9D Cat Eye Gel-Polish

In this video, Paola Ponce demonstrates how to create a black hole nail design using 9D cat eye magnetic gel-polish.

Wood Grain Nail Art Tutorial

Nail tech Kamila Borowiec of Droitwich, U.K., created this wooden design, inspired by Kirsty Meakin of Naio Nails.

Christian Louboutin Introduces Feline Fatale Lacquer

Christian Louboutin Beaute has created a feline fatale look including nail lacquer for the holiday season, perfect for clients who love a touch of luxury.

Nail Art Studio: Pumpkin Power

Here's the perfect pumpkin nail art design for the perfect Halloween.