L.A. Meets "the Nail King"
When a local TV news crew visited Fior’s Los Angeles manufacturing plant, they dubbed vice president Noubar Abrahamian “The Nail King.”
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When a local TV news crew visited Fior’s Los Angeles manufacturing plant, they dubbed vice president Noubar Abrahamian “The Nail King.”







Celeb manicurists Stephanie Stone and Brittni Rae from Nailing Hollywood were on-site creating custom nail art designs.
For NTNA S. 7 Pre-Challenge 2, sponsored by Swarovski, contestants were asked to create wearable nail art inspired by Swarovski’s Nail Art Report. The report identified three nail art wearing personas including The Crystal Lover, The Color Freak, and The Style Setter. Swarovski chose at random which competitor would be inspired by which persona for the challenge. This is Adrianna Mondelli's entry.
Feel the festive spirit with Essie’s limited-edition palette of six shimmering shades inspired by the dazzling bows and winter snows of the holiday season.
Orly has partnered with Chef Kwame Onwuachi to create a three-shade, food-influenced, limited-edition nail collection.
Celebrity nail tech Pattie Yankee recently partnered with performer Devon Diep, whose new song “Green Dragon” will be featured in the upcoming film “Revenge of the Green Dragons,” to produce a polish collection.
SpaRitual introduces a new category, Top Effects, adding dimension and versatility to any nail lacquer. Transform polish from basic to breathtaking with these multi-dimensional top coats.
Alex Martin Dean’s cocktail-inspired polish line, called Nail Buzz, launched five bold colors last fall.
Nubar’s Jeans is a three-shade collection of blues inspired by traditional denim colors.
China Glaze’s new Romantique nail lacquers are inspired by classic love stories of the past.