
The Makeup Show Returns to The Big Apple
Our guest blogger makeup artist David Maderich shares his excitement about the 2021 show for beginners and seasoned makeup pros alike.
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Our guest blogger makeup artist David Maderich shares his excitement about the 2021 show for beginners and seasoned makeup pros alike.




Jessica Cosmetics’ new collection Glitzy, under the Effects line, includes six glistening polishes featuring chunky glitters, mirrored sequins, and holographic sparkles.
Mary Curtain, Gel Nail Bar, St. Albert, Alberta, Canada
Jaime Deviva, Nail'd By Jaime, Westover, Md.
Jessica Vartoughian has a few tricks up her sleeve thanks to the last three decades of taking care of Hollywood’s elite fingers and toes.
Sweis Inc. Professional Salon & Spa Products helped to grant a life-changing wish to Gabriel, a 9-year-old boy diagnosed with end stage renal disease through Make-A-Wish Greater Los Angeles as a part of its Season of Wishes.
As a nail tech, you know a lot your clients don’t know — from trends in the industry to what products will help with skin and nail problems. But don’t keep it to yourself! By using your knowledge to educate clients, you could significantly impact your bottom line. Learn how to use your power of persuasion to meet clients’ needs — and to boost your retail sales.
Eyelash conditioners and serums are popping up in spas and salons for women tired of the maintenance of false eyelashes, or curlers and mascara. These non-prescription lash conditioners are applied like eyeliner and most can also be used on brows as well.
It took several years of persuasive arguments and consumer research, but airport salons and spas are taking off. And the sky’s the limit as to the opportunities with on-the-go clients seeking convenience and speed.
During the winter holiday season, your clients will be looking for the perfect stocking stuffers for friends and family — and treats to pamper themselves, too. Offer these festive polish colors, calming scents, and charming gift packages to delight and de-stress clients overwhelmed by the shopping rush.