Retailing Polish: A Slick Way to Profit
When it comes to making money in the salon, sometimes it's the little things that count.
by Staff
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When it comes to making money in the salon, sometimes it's the little things that count.
Nail art for Dia de los Muertos
Lorri Silvestre, Nail Candy by Lorri, Grover Beach, Calif.
Lorri Silvestre, Nail Candy by Lorri, Grover Beach, Calif.
About a year ago I was visiting my mom in North Carolina. She wanted to get a pedicure so I grabbed a copy of the local monthly Skirt. There was an ad for Polished Nail Bar. We went in for services, but I didn’t call ahead and tell them I was coming. (Meaning, I was incognito — not Hannah the editor of NAILS, just Hannah the girl who was taking her mom to get a pedicure.) After our services, I introduced myself to the owner and promised to come back on an “official” visit next time.
It seems like the wonders of nail polish speak volumes in any language. Shannon Byrd, a nail tech at Modern Beauty Shop in Albemarle, N.C., discovered this last month when she accompanied a church group on
Shannon Byrd, a nail tech at Modern Beauty Shop in Albemarle, N.C., accompanied a church group on a trip to a Peruvian orphanage, the New Life Children’s Home.
While in prison, Jeremy Pugh struck up a years-long correspondence with Industry Icon Candy Shaw, which encouraged him as he attended cosmetology school while incarcerated, and as he launched his career and embraced social media. This year, they met for the first at America's Beauty Show, and the result was magic.
Girls love nails — and many do their own manis and pedis instead of visiting the salon. But there are things you can do to bring them in and keep them coming back for more.
Yesterday I had a meeting with CND’s co-founder and style director Jan Arnold and education ambassadors Roxanne Valinoti and Kristina Estabrooks. They filled me in on CND’s The Look Spring/Summer 2010 trends. The big trend is