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Business|Articles|Sep 1, 2009

Social Networking for Nail Techs

Like many salons, East Village Spa in Des Moines, Iowa, was fully booked for Valentine’s Day, then right before the appointment cancellation charge cut-off of 48 hours, clients “suddenly” realized they wouldn’t be able to come in. Rather than lose money on empty appointments, the salon posted the new openings on Twitter. “They were immediately snatched up by people who’d waited too long to make Valentine’s Day plans. Twitter helped us stay 100% booked,” says owner Cassie Sampson.

Get Your Salon in (Financial) Shape

Deborah Evans, a spa consultant and principal of Deborah Evans & Associates, recently taught a “financial bootcamp” at a spa summit. The session sponsor, Universal Companies, e-mailed me some of the bootcamp’s takeaway lessons, most of

PBA and NCA Agree to Proposed Merger

The Professional Beauty Association (PBA) and the National Cosmetology Association (NCA) just announced the two organizations have signed an agreement to effect a proposed merger. The merger will combine the best practices and leverage the complementary

More Ways to Stretch a Buck

Recently, in NAILS’ business section, we’ve been sharing tips from salon owners on how to make a dollar go further at the salon. Reneé Borowy, owner of VIP Salon & Spa in Riverview, Mich., is in

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Premiere Orlando 2009

Earlier this month, I went to the Premiere Orlando International Beauty Event; this is the first time I’ve attended this show, and I felt an energy and excitement there that I haven’t felt at any of the other beauty shows I’ve been to. I’m sharing some of my pictures here.

Courtesy Counts

I went to a new dentist the other day and pretty much fell in love with everyone there. Not only was the office immaculate (a top priority in both a dental office and a salon), the

What Price Beauty?

Makeup, highlights, waxing, and, of course, mani/pedis, don’t come cheap. In fact, Newsweek estimates today’s beauty-conscious woman will pay $449,127 for “cosmetic maintenance” over the course of a lifetime.  And how much of that $449,127 goes

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