Salon Swap

Two brave techs traded spaces — and clients and product lines — for one day. Here’s their account of what happened…

The Wisdom to Know the Difference

Late clients, bad bosses, staffing woes — nail techs often face situations that are out of our control. Sometimes we are able to gain control; other times we need to resign ourselves to our limitations and learn from the experience. Balance comes from knowing the difference.

Point of View: Do you think it’s beneficial to target niche clientele?

Determining your target clientele is a key decision every salon owner makes. Is it a beneficial business decision to cater your salon to a particular niche? Three salon owners share their different opinions on this topic. Who does your salon consider its core clientele?

There’s No Place Like Home

Home-based salons offer techs flexibility, tax relief, and independence. We asked new and seasoned techs who took the plunge how they handled issues that are particular to home-based salons.

Tech’s Book Shares Client-Building Secrets

Educator and nail tech, Dawn Bassett, shares her tips on successful marketing, promotions and networking.

Customer Service Begins With Client Consultations

Take full advantage of the first step in building a professional business relationship. Consultations create a rapport with clients and help you select the most appropriate services and treatments for each individual.

10 Ideas For Handling Rapid Expansion

This is what you’ve been waiting for. You have a full book and clients waiting. So, what’s the problem? The problem is you need more space for nail tables, a way to manage a heavier workload, and capital to fund the expansion. Fortunately, solutions are near at hand.

Can One Of These Emerging Salon Chains Become the “Starbucks of Nails”?

Many have tried — and many have failed — to do for nail salons what Starbucks did for coffee shops. Our report shows that it’ll take innovative hiring, a simple and consistent sanitation program, and a major consumer PR campaign in order for a salon chain to become the name that clients most trust.

Welcome New Neighbors with Gift Certificate Mailers

Build your clientele by targeting new-to-the-area residents. Directly mailing welcome coupons to new neighbors brings them into the salon.