
On the Road in Elk Grove, CA
Says NAILS salesperson Michelle Mullen: "My first pedicure was causing me a little anxiety but Laura Mix, founder/VP of Footworks in Elk Grove, Calif., welcomed us with her lovely smile and I began to relax."
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Says NAILS salesperson Michelle Mullen: "My first pedicure was causing me a little anxiety but Laura Mix, founder/VP of Footworks in Elk Grove, Calif., welcomed us with her lovely smile and I began to relax."






Our cover tech says, "The key to success in this business is to continually educate yourself so that you’re always abreast on new products and techniques in the nail industry.”
My name is Jessica Bowie, and I am beyond excited to share the journey of opening a new salon. Wow, has it been a whirlwind! From parting ways with previous salon owners to hand-delivering the establishment
You may be curious to know what all goes on at an update training event for CND Education Ambassadors. Get details here.
NAILS joined sister publication Modern Salon for the first Artist Session in New York City to feature a nail technician.
Look no further for low-cost, high-return, business-building ideas. Look beyond the obvious and cross-market with unlikely allies to double your exposure with minimal expense.
Many techs dream of a career in which their nail designs are published on magazine covers and adorn the fingers and toes of the hottest celebrities. One nail tech shares her story of uprooting her quiet Midwestern life for a chance to make it as a celebrity manicurist in New York City.
It is better to turn down business, referring business to another salon, than to keep employees that I cloud your space with their negative attitude.
For techs who live and work in populations under 55,000, the challenges of finding and retaining a full clientele can be balanced by the personal relationships formed and small-town kindness shown by area residents.
Awards approached and the calls and letters started coining. Here is what the judges heard from their eager contestants.