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Win a Free Spa Makeover

Why not start out the new year with an expert in your corner? The good folks at My Sacred Fig and Spa Enrichment Strategies are giving away a three-month spa makeover program valued at $12,000. Spa

A Salon Blog You Can Love

I have to confess, most salon blogs leave me feeling a little flat. But today I stumbled across the blog for Sènsé Nail Spa in Seattle, and I was hooked. The high energy and enthusiasm of the

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Wellness|Articles|Dec 1, 2008

It’s a Wrap

If you sell private-label products at your salon or spa, take those environmentally friendly products one step friendlier. According to November’s Target Marketing (a trade magazine for direct marketers) a smart new marketing product is earth-friendly plastic wraps made from corn.

A Message From “The Manicurist”

Editor’s note: If you’ve cracked open your December issue, you’ve probably seen the latest installment of questions and answers from “The Manicurist.” In her real life, this tough-talker is Bulls Gap, Tenn.-based salon owner Rebecca Seals.

Monday Morning Wakeup

Every Monday, I get a Monday Morning Wakeup e-mail  from Neil Ducoff of the salon business consulting company Strategies. It’s usually a salon/spa business tip or industry update of some sort. Lately, he’s been covering how

What Gen Y Wants

I read an interesting article in Advertising Age on what so-called “millennials” — those born between 1980 and 2000 — want from an employer. Given the difficulty of recruiting (and holding on to) good young talent,

The Big Book Is Coming

Hi everyone! Sorry I’ve been missing in action for the last few weeks. I’ve been buried under a stack of directory listings, all-new industry statistics, and an awesome new NAILS Cookbook chock full of service recipes!

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Sure It’s Bribery, But It Works

I was reading the monthly client e-newsletter put out by Priti Organic Spa in New York City. They’ve discovered a creative way to expand their presence on the Web and encourage word-of-mouth advertising. Priti manager Catherine

The Right Way to Write

My post on website do’s and don’ts a little while back, got me to thinking about more of my pet peeves when it comes to communicating your message professionally. Over the years, I’ve come to spot

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